marketing should be more impactful fun  human accessible inclusive ethical

marketing should be

Marketing isn’t just about numbers, algorithms, or chasing trends (though we love a good trend as much as the next marketer). It’s about connection, meaning, and making a positive impact.

That’s why we’re on a mission to redefine what marketing can and should be.

marketing for Good Pledge

We’ve teamed up with incredible humans to spark a movement. We invite you to pause, reflect, and share: What’s your one word that marketing should be more of – and why? Whether it’s “authentic,” “bold,” or even “kind,” your answer could inspire a wave of change.

Community-driven

Placemaking is essential, and it can thrive online.

Certification alumni

Shania Ambros

Web Designer

Conscious

Intentionally created around where your values, energy, and perfect-fit people intersect.

Certification alumni

Ashlee Sang

Brand Messaging Strategist

Fun

Marketing should spark joy, connection, and creativity every time.

Podcast guest

Penny Walker

TikTok Expert

Ethical

Centre marketing on values, humanity, and positivity.

Podcast guest

Yuval Ackerman

Email Marketing Expert

Fun

Take the pressure off as marketing thrives when it’s light-hearted.

Podcast guest

Bethan Wright

Agency Owner

Human

Marketing should prioritise authenticity and human connection.

Podcast guest

Ben McKinney

Copy Agency Owner

fun

Marketing should embrace creativity and bring joy to all.

Podcast guest

Ange Lyons

Brand Strategist

Weird

Embrace quirkiness to move beyond data to spark creativity.

Podcast guest

Nick Parker

Writer

Honest

Because if not then what’s the point! You can gain clients/customers trust with clever marketing but you will only keep them with honesty and integrity.

Podcast guest

Lisa Vernals

Head of Education, AMS

Decolonised

Because brands build future worlds and that should matter to what we build today.

Certification alumni

Christie Wong

Social Media Marketing Strategist

Cheeky

It’s important to be authentic and show who you really are!

Certification alumni

Anu Chandy

Community Manager, AMS

embrace positive impact marketing

value-informed

Values are the compass of positive impact strategies, becoming an integral part of decision making processes.

human-first

Psychology meets ethics by using the knowledge around how people think to build trust and relationships.

Purpose-led

Marketing for a better world, for the planet, for people as well as marketers - always putting kidness first.

intent-driven

Great marketing is about direction, not persuasion. Each step qualifies the right people to join your mission.

What is positive impact marketing anyway?

Want to be an awesome marketer and make the world a better place at the same time?

At Alt Marketing School we teach you how to use psychology and purpose in your overall strategy, so you can rock your results and feel good about making a difference.

We’re talking marketing with a purpose that builds meaningful relationships and takes into account what really matters to your customers. 

Take our quiz below to find more about positive impact marketing.

level up your marketing in 6 hours or less
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