Many Christmas ads come and go, but what makes some truly memorable while others are quickly forgotten? This episode features Fab alongside Emma York and Nick Parker exploring the fundamentals of tone of voice, examining real examples that demonstrate effective brand communication.
Nick shares practical strategies for developing your unique voice, offering clear guidance for maintaining authenticity even during busy holiday periods.
Episode Takeaways
- A brand’s tone of voice should remain consistent to be recognisable. The tone should feel natural and adaptable to different contexts and situations.
- Creating a captivating tone of voice is an iterative process that evolves over time. Brands should allow their voices to naturally develop through real-world use and experiences.
- Unexpected experiences can significantly enhance one’s writing and marketing skills. Activities unrelated to work, like playing an instrument or engaging in a hobby, can indirectly enrich creative abilities, offering fresh perspectives and ideas that contribute to more vibrant and authentic brand storytelling.
- While data and metrics play a crucial role in marketing, relying too heavily on these elements can stifle creativity. To stand out, brands should embrace creative and sometimes unconventional marketing strategies. This approach can foster unique voices and innovative campaigns that resonate more deeply with audiences.
About our co-host
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social.
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
About Nick Parker
Nick Parker is mostly a writer. He runs the language studio That Explains Things, where he helps his clients ‘find their voice, tell their stories, and explain their things’. He also writes Tone Knob (‘the world’s biggest newsletter about tone of voice’, apparently) and created Voicebox, the ‘simple yet sophisticated’ method for creating distinctive brand voices.
Episode Resources
Nick’s short course (’11 Primary Voices’): access here
Job Board: Find opportunities here
Copywriting Course: Learn more here
Inner Beauty Example: Check their website page
John Thornton on LinkedIn: Connect here
Qwerkywriter Typewriter: Check it out here
