Ready to level up your brand? Join Fab, co-host Becca, and special guest Ange Lyons as we explore what’s shaping modern brands in 2024. From visual storytelling to building authentic communities on Threads, get ready for a no-fluff guide to making your brand unforgettable.
Whether you’re refreshing an established brand or building from scratch, you’ll walk away with actionable insights to make your brand impossible to ignore.
Episode Takeaways
- Striking a balance between polished branding and raw, authentic content is essential for resonating with audiences seeking genuine connections. Incorporate brand elements, like colour palettes, subtly into relaxed content while maintaining consistency and avoiding drastic changes to chase fleeting trends.
- While trends can be inspiring, direct imitation can dilute personal branding and disengage your audience. Instead of copying trends too closely, draw inspiration to create something unique and authentic that aligns with your brand’s identity.
- Engaging your community for feedback not only validates branding decisions but also fosters inclusion and investment among your audience. Simple choices in community polls can be a great way to get valuable insights.
- Utilise tools like search engines to brainstorm and create mind maps of your brand’s associations. This helps in understanding audience perceptions and the emotional responses evoked by your visuals and words. Mood boards and visual research can align your brand’s visual identity with its core values.
About our co-host
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
TikTok: @beccasocial
About (Angela) Ange Lyons
Angela Lyons is a brand and marketing graphic designer who lives in London. She has been designing for over 20 years and has had her business Lyons Creative for 12 years. Her tagline is ‘A freelancer with a business’. She offers graphic design services to multiple industries, which include corporates – insurance and finance, publishing houses, charities and freelancers. This ensures she has a variety of work and keeps her skillset diverse. She is also the creative lead of Freelancer Magazine and loves every minute of it.
Sign up to her newsletter – here
Starting your brand – access here
Starting your website – access here
Freelancer focus checklist – access her
Episode Resources
The most controversial lemon squeezer of the century: click here
Diary of a CEO book: click here
Good Vibes Good Life book: click here
McDonalds campaign: click here
