tools of the trade
Look, we’re not here to sell you magic beans or promise your campaigns will “soar beyond your ambitions” (ugh, we hate that word).
Instead, we’re handing over the toolkit we actually use to keep our business ticking like a finely tuned playlist of 90s rock anthems.
Tried. Tested. Approved by our team of marketing rebels.
What you'll see in this list
We’re proud affiliates for some of these tools, which means if you click a link and make a purchase, we’ll earn a commission and you’ll see them marked below (with zero extra cost to you – pinky swear).
Wee don’t recommend tools just to earn commissions. Nope. Our picks are based on actual experience and because they genuinely help us (and you!) smash goals.
steal our social media email marketing productivity setup
Senja
SurveyMonkey
SurveyMonkey allows you to run AI-powered surveys that engage your audience with insights that drive growth. Create beautiful, engaging surveys and forms that inspire powerful feedback and inform smarter business decisions.
AppSumo
If there is one place we go back to again and again to power up our toolkit, that place is Appsumo. It offers top software deals for entrepreneurs at incredible prices. Discover the latest productivity, marketing, and content tools for your business with no monthly fees.
heartbeat
At Alt Marketing School, we’ve found our community’s perfect home in Heartbeat. It’s an all-encompassing platform where chats, threads, courses, documents, and events come together, creating a space that our members adore, easily customisable in a few single steps.
Flodesk
Flodesk is perfect for small businesses looking to combine stunning design with seamless e-commerce integration. And because we’re all about supporting small business leaders (that’s you!), we’re thrilled to offer 50% off to help you take your email marketing to the next level.
Folk CRM
We use Folk ourselves and honestly? It’s a game-changer. This CRM is built for people who actually want to manage relationships without the corporate BS. It’s lightweight, gorgeous, and makes keeping track of your network feel less like admin hell and more like… well, actually doable.
Perplexity
HeySummit
Riverside
Notion
Castmagic
We’re all about maximising the potential of our content, and that’s where Castmagic becomes our star player. It’s an AI-driven, audio-first content workspace, revolutionising how we handle audio files and videos. Simply upload, and voilà – you have a suite of ready-to-publish content at your fingertips.
Vista Social
At Alt Marketing School, we rely on Vista Social to manage campaigns for both our brand clients and the school. From scheduling posts to analysing performance, it’s the powerhouse that keeps our social media strategy running smoothly – and yours can too.
Bonjoro
Bonjoro is a human-first video messaging tool that lets you send quick personalised welcome, thank-you, and follow-up videos to leads and customers — so you stand out in the inbox, build trust faster, and get more replies and conversions.
Canva
When it comes to crafting standout content, Canva Magic Studio is our ultimate creative partner. It sounds like a cliche, but it’s true. We particularly love the template feature. Perfect for marketers and social media managers, it’s fast, fun, and packed with features that help you captivate your audience with ease.
Granola
Granola is an AI notepad built for people in back-to-back meetings: it captures what happened and turns it into clear notes and action items, so you’re not scrambling to remember decisions five minutes later. Get your first month free with Alt Marketing School.