tools of the trade

Look, we’re not here to sell you magic beans or promise your campaigns will “soar beyond your ambitions” (ugh, we hate that word).

Instead, we’re handing over the toolkit we actually use to keep our business ticking like a finely tuned playlist of 90s rock anthems.

Tried. Tested. Approved by our team of marketing rebels.

What you'll see in this list

We’re proud affiliates for some of these tools, which means if you click a link and make a purchase, we’ll earn a commission and you’ll see them marked below (with zero extra cost to you – pinky swear).

Wee don’t recommend tools just to earn commissions. Nope. Our picks are based on actual experience and because they genuinely help us (and you!) smash goals. 

steal our social media email marketing productivity setup

social proof

Senja

recommended tool

We love Senja, as it allows you to manage all of your social proof in one place. If you have testimonials on social media, video hosting platforms (e.g. YouTube, Vimeo), and other review sites (e.g. G2, Google, Capterra, Yelp etc), bring them all to your account.

market research

SurveyMonkey

partner link

SurveyMonkey allows you to run AI-powered surveys that engage your audience with insights that drive growth. Create beautiful, engaging surveys and forms that inspire powerful feedback and inform smarter business decisions.

app marketplace

AppSumo

affiliate link

If there is one place we go back to again and again to power up our toolkit, that place is Appsumo. It offers top software deals for entrepreneurs at incredible prices. Discover the latest productivity, marketing, and content tools for your business with no monthly fees.

membership & community

heartbeat

affiliate link

At Alt Marketing School, we’ve found our community’s perfect home in Heartbeat. It’s an all-encompassing platform where chats, threads, courses, documents, and events come together, creating a space that our members adore, easily customisable in a few single steps.

email marketing

Flodesk

partner link

Flodesk is perfect for small businesses looking to combine stunning design with seamless e-commerce integration. And because we’re all about supporting small business leaders (that’s you!), we’re thrilled to offer 50% off to help you take your email marketing to the next level.

CRM

Folk CRM

affiliate link

We use Folk ourselves and honestly? It’s a game-changer. This CRM is built for people who actually want to manage relationships without the corporate BS. It’s lightweight, gorgeous, and makes keeping track of your network feel less like admin hell and more like… well, actually doable.

AI & RESEARCH

Perplexity

recommended tool

For articles, training content, and in-depth research, we turn to Perplexity. It’s our secret weapon for getting fast, up-to-date, and reliable answers to even the trickiest questions, all without the hassle of sifting through multiple links or playing detective with conflicting information.

Events

HeySummit

recommended tool

Make hosting online events a breeze with HeySummit. Designed to save you time, it lets you focus on what matters, engaging your audience. With seamless integrations for the tools you already know and love, you can launch your first (or next) event in just minutes.

video hosting

Riverside

recommended tool

From recording to editing, Riverside is our trusted sidekick for producing top-notch video content and podcasts. It streamlines the entire process, cutting down editing time without compromising on powerful editing features. 

virtual office

Notion

affiliate link

We’re always on the hunt for tools that make our marketing smarter and our lives easier. Spoiler alert: we run our whole business on Notion. The cherry on top? Notion now includes Notion AI. Notion AI blends seamlessly into the Notion environment we already use and adore. 

CONTENT CREATION

Castmagic

affiliate link

We’re all about maximising the potential of our content, and that’s where Castmagic becomes our star player. It’s an AI-driven, audio-first content workspace, revolutionising how we handle audio files and videos.  Simply upload, and voilà – you have a suite of ready-to-publish content at your fingertips.

social scheduling

Vista Social

partner link

At Alt Marketing School, we rely on Vista Social to manage campaigns for both our brand clients and the school. From scheduling posts to analysing performance, it’s the powerhouse that keeps our social media strategy running smoothly – and yours can too.

Video Messaging

Bonjoro

affiliate link

Bonjoro is a human-first video messaging tool that lets you send quick personalised welcome, thank-you, and follow-up videos to leads and customers — so you stand out in the inbox, build trust faster, and get more replies and conversions.

Everything Design

Canva

affiliate link

When it comes to crafting standout content, Canva Magic Studio is our ultimate creative partner. It sounds like a cliche, but it’s true. We particularly love the template feature. Perfect for marketers and social media managers, it’s fast, fun, and packed with features that help you captivate your audience with ease.

meeting notes

Granola

affiliate link

Granola is an AI notepad built for people in back-to-back meetings: it captures what happened and turns it into clear notes and action items, so you’re not scrambling to remember decisions five minutes later. Get your first month free with Alt Marketing School.