Take the next step in your marketing journey and turn overwhelm into fun, campaigns into conversations, and every click into a heartfelt connection. Let’s chuck the old playbook, save heaps of time with powerful systems, and create strategies where work feels like play.

number of weeks
0 8
hours of live classes
on-demand lessons
0 +
accredited strategists
0 +

by marketers, for marketers

You are more than a social media manager marketing strategist content creator seo specialist copywriter freelance consultant

Unlock Heartfelt Messaging

Dive headfirst into the art of messaging that connects on a human level as your ticket to unforgettable conversations.

Build Communities, Not Followers

Learn the ins and outs of community design that turns your brand into a living room where everyone's invited, engaged, and eager to stay.

Streamline Systems Like a Pro

Say goodbye to content chaos with workflows and audits that make your social media strategy as smooth and enjoyable as your cuppa.

Tech Doing the Heavy Lifting

Discover how to set up systems that work while you sleep, turning your impact audits and brand manifestos from to-do's into ta-da's!

this could be you in just 8 weeks

University Standards Not Prices

At the end of our cohort, meet the criteria for graduation to become an accredited positive impact strategist.

As our certification is now fully certified by CPD, our training rivals traditional organisations in quality and professionalism.

With us, you get respected, top-tier education with a dash of AMS flair—credible, impactful, and loads of fun.

Helping You Gain Real-World Skills and Build Powerful Systems

the certification journey

We’ve designed our weekly sessions to deliver lots of value in 2 hours. Theory, practice, group work and  lot of banter – all in one place.

Brand identity & value-based marketing

Learn how to share your journey in public, the core principles of value-driven marketing and how to craft powerful messaging.

Copywriting & Relationship-Driven Funnels

Learn how to share your journey in public, the core principles of value-driven marketing and how to craft powerful messaging.

market research, personas & insights

Unlock insights into customer personas and behaviours, ensuring ethical data practices for meaningful, trustworthy marketing strategies.

hot seats & community design

Join us for a hot seat session presenting your assignment progress. Plus explore foundations to build, nurture, and engage communities.

Social Media auditing & Content Workflows

Refine your content creation, distribution, and analysis processes. Audit current social media efforts to craft a strategy to elevate your online presence and engagement.

OKRs, impact Reviews & Operating Systems

Set goals that drive results. Discover the blueprint to streamline, optimise, and integrate your marketing tools and processes to reclaim time and work smarter.

Marketing Strategy & SEO for user intent

Chart your next marketing strategy, integrating best practices with new ideas. Dive deep into SEO that prioritise user intent, optimising content for genuine engagement and organic search.

assignment hot seats & ethical marketing

Join us for a hot seat session presenting your marketing strategy. Plus delve into the importance of ethical and accessible marketing.

cohort assignments

As part of the course, you’ll be tasked with working on marketing projects. To complete our cohort, you’ll be asked to submit 2 assignments. You’ll have a chance to present your progress for each assignment during hot seats sessions at the end of each block.

brand identity & audience persona

Build a document that breaks down your identity, your customers and your mission. You’ll be working on this assignment between week one and four.

The ultimate Marketing plan

Build a plan including SWOT analysis, channels, strategies and metrics. You’ll be working on this assignment between week five and eight.

How We Make Learning Instantly Actionable and, of Course, a Whole Lot of Fun

📹 Interactive Video Lessons​

Learn from the best with engaging, high-quality video content.​

🎮 Interactive Challenges

Keep your learning journey exciting with exercises that put your skills to the test.

📑 Actionable Worksheets

Apply what you learn with practical, hands-on worksheets.

📆 Flexible Learning

Progress at your own pace with courses designed to fit your schedule.

what's included in your seat...

On-Demand Expert Training

learn from seo content community systems social media experts

We believe in bringing amazing experts into our faculty to teach our marketing rebels how to bring the human touch into lots of foundational skills that give marketers the upper edge.

Access on-demand training from our amazing faculty, each with their own set of marketing superpowers, from weaving compelling brand stories to conjuring up strategies that captivate audiences far and wide.
andrea reeves

Teaching productivity & systems

lara sheldrake

Teaching community strategy

khaleelah jones

Teaching SEO & user intent

veronica wood querales

Teaching marketing funnels

jessica bruno

Teaching social media

Fab Giovanetti

head teacher


📚 On-Demand Training

Dive into a diverse range of topics and master new skills with our bit-sized on-demand training.

🛠️ Template Toolkit

A collection of plug-n-play templates to help you build your own playbook.

🗓️ Weekly Workshops

Weekly 2-hour training sessions including theory, exercises and interactive group work.

🌐 Accountability Support

Build the ultimate community of cheerleaders making the journey of learning a joint one, where collaboration and support are the stars of the show.

🎓 Marketing Assignments

Work on hands-on projects to help you apply the step-by-step process of building a standout brand identity, messaging, personas, and strategy.

📈 Expert Coaching

Present your project and get targeted feedback from marketing experts to consolidate what you have learned.

applications are open - SEATS ARE LIMITED

6 Payments of £292

Payment plan available until August 19th

3 Payments of £584

Get instant access to our student community + 2 bonus courses.

One payment of £1750

Get instant access to our student community + 2 bonus courses.

Your questions answered

What's included in the cohort?

Our curriculum is constantly refined to break down what you can access as resources and our schedule of live classes. Check our full release notes here to see the latest updates for each of our cohorts.

Currently, our cohorts are capped at 35 students (including our partner scholarship spots) to ensure maximum support for each student – check their experience on our wall of love. Once our cohort is full, you’ll be able to apply for the next available dates.

Not only you will gain invaluable foundational knowledge in your marketing,  but you’ll also create two bespoke decks – including a brand identity and persona deck and an in-depth marketing plan, you can use for your business, clients or as a case study.

You’ll be working on two projects for the duration of the cohort, helping you set systems and frameworks in a given scenario, which you can then implement for your own work. Aside from your weekly workshop, you are looking at an extra 2/3 hours of work each week.

To receive your certificate you’ll need to attend at least 75% of our mandatory expert workshops and submit your draft of a marketing plan. If you miss multiple sessions, one of our coaches will check in with you offering options to directly connect to discuss your individual case. 

All students will get recordings of the sessions. In order to receive our certificate you’ll need to attend at least 75% of our live workshops. Even more so, the magic happens live as you’ll be able to implement learnings in real time, experiment with fellow students and better connect with our teachers.

If you are a marketing beginner with a brand or company you’d like to work on then YES, this course is for you.

If you are a new marketer looking to break in the industry, you’ll be able to access extra mentoring during our orientation call to help you make the most of the projects and assignments.

There will be a private community space where you can share your ideas, get feedback, ask for help, get accountability and more.

We offer optional bonus 1-hour long office hours as well as 90-minute co-working sessions, also available for the wider student community. You’ll not only get a chance to connect with your cohort, but also with AMS graduates whoo walked the path before you.

You will have lifetime access to all the course content. Revisit it anytime you want a refresher. 

Yes. In order to receive your certificate, you’ll be asked to submit your own draft of a marketing plan. This is a a 10/12 page document that encompasses the building blocks of a strong marketing strategy based on what you have learned about throughout the certification.

Yes! There will be limited seats for limited fee reductions through our marketing for good scholarship. You can apply directly through our form, each request will be reviewed individually by our team.

Yes, if you’d like to get seats for your co-founder or team, you can let us know in our application form and they’ll get 50% off their seat.

We honour full refunds up to 7 days after enrolment of individual students (your payment date). While we cannot offer refunds 7 days after student enrolments or after a course begins, we can always transfer your registration to another cohort. All other refunds will be reviewed on case-by-case basis.


Positive impact marketing can be addictive , please practice responsibly

What is your marketing style? Unlock your superpowers 🖤

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