Join Fab and co-host Emma York, along with special guest Ben McKinney, as they discuss client expectations, social media myths, and the art of storytelling. Tune in for insights on why follower count isn’t everything and what truly matters in social media marketing. Expect valuable tips, engaging conversations, and a few surprises along the way.
Episode Takeaways
- Clear and open communication with clients is essential. Setting boundaries early on, such as communicating working hours and preferred methods of communication, helps avoid misunderstandings and manage expectations.
- Involving freelancers in the initial stages of a project and client discussions helps to build relationships, ensure a comprehensive understanding of the project, and avoids a purely transactional approach.
- Guiding clients on providing constructive feedback is crucial for maintaining control over the creative process.
- It’s important to educate your clients on more meaningful metrics, such as engagement and conversion rates, rather than fixating on follower numbers. Understanding and tracking these provides a better assessment of their social media strategy’s impact.
About Emma York
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.
Find out more about Emma on social ⤵︎
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
About Ben McKinney
Ben’s a senior copywriter and co-creator of Copy Or Die, a copywriting agency that creates words and ideas for brands that wanna live forever.
Ben first got into marketing while promoting his window cleaning business, which he started at 21 and still runs today. When he’s not working on words or windows, you might hear Ben on Barfield and McKinney, a series of audio events for freelancers he co-hosts with his pal Mel Barfield.
Episode Resources
Valuable content marketing, Sonja Jefferson and Sharon Tanton: buy here
