We’re closing out the year with a blast! Fab is joined by the one and only Becca Holloway and guest Joe Burns as we dive into the magic of some of the top reports from 2025 and a real masterclass in strategy.
Discover how these smaller creators drive real connections by delivering personalised content that resonates deeply with niche audiences. We’ll also be spilling the tea on hyper-targeted campaigns, showcasing how precision marketing can hit the mark like never before.
Episode Takeaways
- Focus on building and nurturing micro-communities or leveraging micro-influencers for your campaigns. These smaller, niche groups often exhibit higher engagement rates and a more personal connection with their audience, leading to more impactful and authentic marketing results.
- Broaden your skill set beyond traditional marketing. Understanding areas like advertising mechanics, collaborative creativity, and strategy can elevate your effectiveness. Skills from other fields, such as music journalism or even band experience, can provide unique perspectives that enhance your marketing approach.
- Incorporate AI tools into your workflow to improve research efficiency, content creation, and scalability. While AI can streamline many tasks, stay aware of its limitations and ensure human oversight to maintain authenticity and quality in your content.
- Be open to experimentation and willing to embrace new platforms and content formats. In an ever-changing digital landscape, adaptability and the confidence to try new strategies are crucial.
- While data is vital, don’t undervalue the power of intuition in your strategic decision-making. Establish a balance by using both quantitative data and qualitative insights to guide your marketing efforts. Building collaborative relationships with clients and partners can also enhance the shared goal of achieving success.
About our co-host
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
TikTok: @beccasocial
About Joe Burns
Joe has done lots of strategy.
Including but not limited to brand strategy, creative strategy, communications strategy, head of strategy, and design strategy. In that sense he is sort of a specialist at being a generalist. He likes to do lots of stuff, and to do it fast. Mainly because what he really really likes to do is learn about things, and the absolute best way to do that is by doing things.
Joe has done plenty of things that are strategy and plenty of other things that aren’t strictly speaking strategy at all, from writing ads to building econometric models.nHe’s one of the 11-75 people who, according to AdAge, make up the best creative agency that has 11-75 people in it, they are called Quality Meats Creative.
All 11-75 of them love doing things, and really don’t love all the nonsense that gets in the way of doing things.
He also has a website called Home – check it out here
Open day: https://businessofmarketing.live
