Alt Marketing School Next up: More live sessions soon

The Home of the Marketing Rebels

a school making marketing better for marketers

Marketing is noisy. Life is noisy. Your notifications are definitely noisy. And yet you still care about doing great work, which already puts you in the top 10% of this industry.

Could we do this every week?!
Fab Giovanetti blowing a bubblegum bubble
What's on right now
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campaigns broken down
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assignments reviewed
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students accredited
As seen in
Canva
Semrush
The Hustle
Freelancer Magazine
Social Day
Atomic
Why we exist

Algorithms change.Your values don't have to.

Here, you'll sharpen your skills, rebuild your confidence, and get back in touch with the marketer you actually want to be. The one with ideas and a big vision. The one who isn't drowning in "quick tips" and "OMG the algorithm changed again."

AMS members connecting
Training + community

The All-Access Pass

Spice up your marketing with skills you crave and a community of curious minds. Learning that stays ahead of the curve, so you're not stalking LinkedIn for updates at 1am.

Bring your real work, get real feedback. Your actual campaigns, clients and projects, in front of experienced coaches who've been in your shoes. Real guidance, and plenty of high-fives when you need them most.

Become a marketing rebel Pay what fits, from £15 a month

Doors close 23 October. Next opening early 2027.

AMS members supporting each other in the cafeteria Slack AMS members together

Joining AMS was like instantly getting an entire crew and ending my decision fatigue.

Eleanor Quinn · Marketing Coordinator at Ignite Healthcare

Accredited cohort 3 of 40 seats claimed

Positive Impact Marketing Certification

Our flagship CPD-accredited cohort

Next cohort March 2027. Pay what fits, scholarships available.

A feedback call collage: members cheering a presentation on Zoom with Slack messages
Fab speaking at the Business of Marketing
Marketing conference · 13 Nov · London

Marketers need marketers.
Come find yours, IRL.

The Business of Marketing is a one-day event hosted by Alt Marketing School at Canva HQ in Shoreditch, built for freelancers, consultants and small agency owners.

Get your ticket
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A message from the headteacher

Hello rebel. Welcome to the only marketing school that celebrates progress and rewards messy action.

I built AMS because I was tired of watching marketers get treated like execution machines, and because so many of you were handed the marketing job with zero training and told to figure it out.

You're not a task-doer. You're a thinker, a creator, and yes, occasionally a meme extraordinaire. You deserve support that reflects that.

If you're sick of chasing trends, fighting for budget, and checking DMs on a Sunday, you're home. Let's build better marketing, and better marketers, together.

Fab Giovanetti
your marketing fairy godmother, Fab
Founder, Alt Marketing School
Class in Session · weekly podcast

A pep talk, a class, and your smartest mate's voice notes rolled into one. Listen while you tidy your inbox or wait on approval for revision #18.

Tune in to the latest episode

Want six months with a coach and a group of four? The mentoring programme is pay what you can, from £5 a month.

What our rebels say

"I did not expect to find community in an online marketing school. I especially did not expect to feel it this quickly. No question goes unanswered."

Olga Chwilowicz
Olga Chwilowicz
Creative strategist for paid ads, Social First Creative
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Become a marketing rebel.