Alt Marketing school

The Podcast

We are proudly bringing together a new wave of marketers. We want to provide you with the skills to speak to your audience purposefully, empower clients with winning strategies to market their brand, champion their values and make a positive impact in the online world 📣

your teacher

Fab Giovanetti

I am a writer, author, award-winning marketing consultant, founder of the Creative Impact Group and top columnist featured in the Next Web and Business Insider. Over the past 10 years, I have supported startups, individuals, and big wellness companies alike streamlining their marketing, content strategy, and digital products.

Become a pro

The Pro Membership

We want to focus on what matters. The conversations, responses, questions and concerns that rise online. We want you to create content that hooks the masses, to help people looking to make a difference. We want you to be able to automate and simplify processes to reclaim time for yourself and your wellbeing ⏰




We work hard to keep up with the trends so that you do not have to. Our job is to look at what is coming up in the industry and find ways to turn trends into tactics🌈

Social Media

Marketing Funnels

Email Marketing

Fundamental Principles


AI and Automations

Raving fans
0 +
years of experience

Let’s stop obsessing over algorithms and start falling in love with humans. We challenge our students to think outside the box and create something unique for every person they touch. We provide guidance, support and knowledge 🌟

Become a pro


Pick your weapon and start getting inspired with cherry-picked marketing goodness

Alt Marketing Podcast



Weekly marketing guides for marketing pros

  • Weekly audio marketing guides
  • Access for your favourite podcast app
  • Bonus roundups and teasers
  • In-depth interviews, AMAs and much more
Get Notified

Alt Marketing Pro



Weekly guides, plus extra interviews, AMAs, and case studies monthly

  • Exclusive interviews with marketing experts
  • Social media news roundups and exclusive AMA episodes
  • Industry book takeaways, recap and summaries
Get Started


people said.

UK startup
Working with Fab was... Fab! She really knows her stuff. She thinks about things holistically and was incredibly professional (but fun!) during our consultation session. She actually had a better grasp on what we wanted than we did! Also her positivity and vibe is revitalising - we can't wait to work more with her!
Sophie Saint

Community Executive, Bristol

UK Publishers
Working with Fab has been such a pleasure. She is always practical and straight-talking as well as sympathetic and well-informed about the wellbeing/lifestyle market. Her additions to our campaign looked effortless but returned great value. We hope to collaborate on many more projects.
Caitriona Horne

Head of marketing, London

Digital Entrepreneur
Fab is the absolute EXPERT when it comes to digital marketing and product launches. Having worked with her for the last few months, she has helped me grow my business leaps bounds - she’s helped me get my systems in place, launch a podcast, work towards a product launch and provide a system to market and successfully get the product out there!
Amy Leighton

Confidence Coach, London

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