self-paced courses

Where marketing rebels go to master the craft

The ultimate library of courses, tactics and templates, for marketers looking to use their superpowers for good.

Get access year-long to our supportive community of marketing rebels, your personal cheerleading squad.

Your new marketing BFFs

The online world can be beautiful, but also damn lonely. We all go through moments of struggle, overwhelm, and confusion. When we come together we can amplify our impact tenfolds.

Our private community is here to provide you with the guidance you need and the right strategies to see results and market with purpose.

For busy marketers on a mission

As well as our course, you’ll get access year-long to our community of marketing rebels, professional cheerleaders who are always rooting for you.

Because working in marketing is already hard as it is, we are to take out the guesswork and provide you with the best tried-and-tested tactics for your marketing strategy.

weekly newsletter

Get a weekly email from us with everything you need to make your marketing more impactful and fun

private online community

Access an integrated community to share your work, ask questions, access 100s of content prompts, templates and tactics

live marketing sprints & hot seats

Hop into monthly online Sprint workshop and mastermind calls to get growth coaching from the faculty and marketing masters

access premium templates worth over £100

Notion templates for marketers

project brief, timeline & reporting templates

experiments, inspiration & campaign idea backlogs

proposals, client dashboards & auditing

Canva templates for marketers

social media report + content calendar

Create custom reports and calendars that highlight your progress and content strategy

social media strategy plan + account audit

Create a social media marketing plan from scratch and impress a new client with our account audit

proposal + client onboarding

Send customised proposals and onboarding – after all, they’re the first impression clients have of you

Weekly tactics & news

As a marketers especially, it’s hard to keep up with what is working and what is not working anymore. Let us do the hard work for you.

included in the course library

Self-paced labs & courses

Brand archetype lab

Map your archetype and build a brand narrative that creates an emotional connection with your target audience.

Influence how your audience perceives your brand with principles rooted in psychology (and a pinch of Greek mythology for good measure).
Brand archetype lab is an immersive digital toolkit that helps you explore your creativity and core messaging as a brand.
Experiment with how you showcase your brand and mission to create an instant connection with your ideal audience.

Email marketing lab

No platform comes close to the potential, direct-to-user reach of email. The type of connection you can create through email is unique and different from those you make on social media or other content.

Starting with a simple strategy, you’ll see how email marketing can work with other marketing tools to build stronger connections with your customers.
Start mapping your email strategy in 3 simple steps in this hands-on workshop. Get to know other professionals who’re also eager to use emails to further connect with their audience.
We cover strategies to advance your segmentation, lead generation and community building through email.

marketing fundamentals

Introduction to digital

Master the basics of digital marketing with this intensive experience rooted in positive impact principles

Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level.

Set powerful marketing goals for both growth and sales that will keep you motivated and explore the 4-step formula to create relationship-driven marketing strategies.
Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your strategy.
Develop fun and effective market research practices, adopt a simple framework to give your audience the solution they are looking for – spoiler alert, we are talking about you!

What’s Included

access to all current and upcoming self-paced courses

a private, friendly community of marketing rebels

weekly prompts, tactics and tools to help you market with more impact

pro is for you if...

…you want to learn how to market in a way that feels good to you and your audience. And, best of all, you’ll be part of a supportive marketing community that will cheer you on every step of the way.

you are a purpose-driven business

looking to create a roadmap that allows you to stand out in your audience’s mind

you are a new or upskilling marketer

ready to understand the reasons behind successful strategies that are rooted in purpose

you are a professional or entrepreneur

who wants to use marketing to prioritise relationships over quick wins and stop relying on ads

learn from headteacher fab

Master of the marketing rebels

Lover of strong espressos, marketer, storyteller, multi-hyphenate wordsmith and professional hugger, Fab’s is on a mission to make marketing inclusive, impactful and fun by showing how positive impact marketing can turn any audience into a community of raving superfans.

warning

Positive impact marketing can be addictive, please practice responsibly

If you are interested in learning more about how to connect with people digitally, as well as placing importance in a great lively teacher and classmates, this is the course for you. There are a lot of applied knowledge and exercises to grasp the fundamental concepts but also being part of a course that also embraces a safe space, not feeling afraid to make mistakes or ask questions or for help (this is an investment to yourself so don't hold back)

I thought it was all really well delivered. The course content, the guest speakers and the inimitable Fab – she's exudes expertise, energy and encouragement (and likes alliteration)

This course has been exciting and fun, content was super interesting and we got to see a step by step well-structured syllabus on how to create a plan that would serve our brands. Fabs dedication and energy throughout the course was awesome and contagious.

Your new positive impact marketing toolkit

Master digital marketing fundamentals – Understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with the customer.
Map your customer journey – Use psychology-driven methods to understand what drives your audience’s purchase intent. Perfect for beginners, you will be able to apply digital marketing fundamental skills in a human and meaningful way.
Make a lasting impression – Apply the core components of a compelling “brand story” to map your brand bible and be remarkable.
Choose the right tools – We’ll help you choose the right content and platforms for your customers – and how to create a relationship-driven journey that turns your audience into super fans.
Create irresistible stories – Use the principles of storytelling to create marketing assets and campaigns that engages an audience.

For less than your monthly coffee, you'll get all of this

yearly

£97

access all self-paced courses
weekly tactics & insights
MONTHLY OFFICE HOURS HOT SEATS
plug-n-play templates
weekly content prompts
curated video library

quarterly

£27

ACCESS ALL SELF-PACED COURSES
weekly tactics & insights
monthly office hours hot seats
plug-n-play templates
weekly content prompts
curated video library

how do I access the course content?

You’ll be able to access the course content directly from our community, under the courses tab.

How can I access all existing content?

Our newsletter tactics and insights can be found within our community in searchable dedicated threads

do i have to be active within the community?

We know life can be busy, and some members prefer to be quiet listeners, and that’s okay. Still, we want to reward community building, so if you become an active member and access special prizes and access to marketing labs

how can i manage my subscription?

You can manage your subscription directly from our internal platform Heartbeat, the checkout platform you’ll sign up from.