self-paced course LIBRARY

Where marketing rebels go to master the craft

The ultimate library of courses, tactics and templates, for marketers looking to use their superpowers for good.

Get access year-long to our supportive community of marketing rebels, your personal cheerleading squad.

warning

Positive impact marketing can be addictive, please practice responsibly

If you are interested in learning more about how to connect with people digitally, as well as placing importance in a great lively teacher and classmates, this is the course for you. There are a lot of applied knowledge and exercises to grasp the fundamental concepts but also being part of a course that also embraces a safe space, not feeling afraid to make mistakes or ask questions or for help (this is an investment to yourself so don't hold back)

I thought it was all really well delivered. The course content, the guest speakers and the inimitable Fab – she's exudes expertise, energy and encouragement (and likes alliteration)

This course has been exciting and fun, content was super interesting and we got to see a step by step well-structured syllabus on how to create a plan that would serve our brands. Fabs dedication and energy throughout the course was awesome and contagious.

What’s Included

access to all current and upcoming self-paced courses

a private, friendly community of marketing rebels

weekly prompts, tactics and tools to help you market with more impact

Your new marketing BFFs

The online world can be beautiful, but also damn lonely. We all go through moments of struggle, overwhelm, and confusion. When we come together we can amplify our impact tenfolds.

Our private community is here to provide you with the guidance you need and the right strategies to see results and market with purpose.

For busy marketers on a mission

As well as our course, you’ll get access year-long to our community of marketing rebels, professional cheerleaders who are always rooting for you.

Because working in marketing is already hard as it is, we are to take out the guesswork and provide you with the best tried-and-tested tactics for your marketing strategy.

weekly newsletter

Get a weekly email from us with everything you need to make your marketing more impactful and fun

private online community

Access an integrated community to share your work, ask questions, access 100s of content prompts, templates and tactics

live marketing sprints & hot seats

Hop into monthly online Sprint workshop and mastermind calls to get growth coaching from the faculty and marketing masters

NOTION, CANVA & GOOGLE TEMPLATES

including the ones below

project brief & timeline

experiment reviews

client dashboards & auditing

traction channels

campaign idea backlogs

marketing proposals

Weekly tactics & news

As a marketers especially, it’s hard to keep up with what is working and what is not working anymore. Let us do the hard work for you.

included in the course library

Self-paced labs & masterclasses

Brand archetype lab

Map your archetype and build a brand narrative that creates an emotional connection with your target audience.

Influence how your audience perceives your brand with principles rooted in psychology (and a pinch of Greek mythology for good measure).
Brand archetype lab is an immersive digital toolkit that helps you explore your creativity and core messaging as a brand.
Experiment with how you showcase your brand and mission to create an instant connection with your ideal audience.

Email marketing lab

No platform comes close to the potential, direct-to-user reach of email. The type of connection you can create through email is unique and different from those you make on social media or other content.

Starting with a simple strategy, you’ll see how email marketing can work with other marketing tools to build stronger connections with your customers.
Learn strategies to advance your segmentation, lead generation and community building through email.

marketing fundamentals

Introduction to POSITIVE IMPACT

Master the basics of digital marketing with this intensive experience rooted in positive impact principles

Create a marketing roadmap that ties in with solid values to understand audiences and connect on a human level.

Set powerful marketing goals for both growth and sales that will keep you motivated and explore the 4-step formula to create relationship-driven marketing strategies.
Harness principles of behavioural economics and use powerful techniques to gain a definite advantage when creating your strategy.

OUR LIBRARY IS FOR YOU IF...

…you want to learn how to market in a way that feels good to you and your audience. And, best of all, you’ll be part of a supportive marketing community that will cheer you on every step of the way.

you are a purpose-driven business

looking to create a roadmap that allows you to stand out in your audience’s mind.

you are a new or upskilling marketer

ready to understand the reasons behind successful strategies that are rooted in purpose.

you are a professional or entrepreneur

who wants to use marketing to prioritise relationships over quick wins and stop relying on ads.

Your new positive impact marketing toolkit

Master digital marketing fundamentals – Understand the core principles of digital marketing before diving deeper into the basics of digital strategy, consumer insights, storytelling, and how to connect with the customer.
Map your customer journey – Use psychology-driven methods to understand what drives your audience’s purchase intent. Perfect for beginners, you will be able to apply digital marketing fundamental skills in a human and meaningful way.
Make a lasting impression – Apply the core components of a compelling “brand story” to map your brand bible and be remarkable.
Choose the right tools – We’ll help you choose the right content and platforms for your customers – and how to create a relationship-driven journey that turns your audience into super fans.
Create irresistible stories – Use the principles of storytelling to create marketing assets and campaigns that engages an audience.

For less than your monthly coffee, you'll get

lite

£97 year

access all self-paced courses
project submission and feedback
expert workshop library
weekly tactics & insights
MONTHLY OFFICE HOURS
plug-n-play templates vault
content and prompt swipe files
LIVE EXPERT PANELS & SPRINTS
Monthly community match-ups (optional)
Quarterly group audits
vip featured opportunities
Quarterly deep dives (worth £247)
group hot seats (coming autumn 23)

standard

£247 year

access all self-paced courses
project submission and feedback
expert workshop library
weekly tactics & insights
MONTHLY OFFICE HOURS
plug-n-play templates vault
content and prompt swipe files
LIVE EXPERT PANELS & SPRINTS
Monthly community match-ups (optional)
Quarterly group audits
vip featured opportunities
Quarterly deep dives (worth £247)
group hot seats (coming autumn 23)

vip

£497 year

access all self-paced courses
project submission and feedback
expert workshop library
weekly tactics & insights
MONTHLY OFFICE HOURS
plug-n-play templates vault
content and prompt swipe files
LIVE EXPERT PANELS & SPRINTS
Monthly community match-ups (optional)
Quarterly group audits
vip featured opportunities
Quarterly deep dives (worth £247)
group hot seats (coming autumn 23)

how do I access the course content?

You’ll be able to access the course content directly from our community, under the courses tab.

How can I access all existing content?

Our newsletter tactics and insights can be found within our community in searchable dedicated threads

do i have to be active within the community?

We know life can be busy, and some members prefer to be quiet listeners, and that’s okay. Still, we want to reward community building, so if you become an active member and access special prizes and access to marketing labs

how can i manage my subscription?

You can manage your subscription directly from our internal platform Heartbeat, the checkout platform you’ll sign up from.