You know what your brand stands for. Sort of. It’s in your head, it’s in a Google Doc called “brand stuff v4,” and it evaporates completely the moment someone says “so, tell me about what you do.” Meanwhile brands with half your substance are out there sounding twice as clear, and every values-y post you draft feels one adjective away from performative.
This course gets it out of your head and into words you’ll actually use. You’ll define your mission and vision properly, discover your impact model (there’s a quiz, and honestly sometimes a quiz is exactly what you need to pick a lane), and turn it all into working messaging: an elevator pitch that feels natural, content ideas shaped by your model, and a Brand Manifesto that becomes the filter for every campaign, partnership and piece of content after it. Built on your real brand, applied to the marketing you’re already doing.
Share your purpose, build your mission and vision with the builder worksheet, and craft your elevator pitch with the over-thinker’s guide (written for exactly the person who rewrites theirs weekly).
Find the impact model that fits your brand (quiz + worksheet included), then turn it into content: a curated bank of ideas shaped by your model, so “what do we post?” answers itself.
Refine your values, live them out in day-to-day decisions, learn how founders align personal mission with brand values, and write your Brand Manifesto with the template.
Your Brand Manifesto: mission, values and vision in one powerful page that guides everything your brand says and does. Submit it for personalised feedback and leave with messaging you can defend, repeat, and build campaigns on.
Because making learning fun is kinda our thing
“The worksheets REALLY help me out so much with synthesising the info and applying it to my business. And I really loved the impact model quiz! Sometimes a quiz is just the thing you need to pick a lane and be inspired.” — Danielle, SEO Consultant
Ashlee Sang consults conscious and caring leaders so they can grow their impact and their revenue. Through Ashlee Sang Consulting and as host of the Purpose & Progress Podcast, she equips entrepreneurs to take confident, meaningful action in alignment with their values. She believes that business can feel and do good when it’s rooted in values and propelled by purpose.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.