Value-Driven Community Strategy


Imagine running a community that feels as genuine as your morning coffee chat with a friend, all while skyrocketing your business growth. In this course, you’ll discover the magic of building a community that mirrors your values and passions, ensuring you’re not just another flash in the pan, but a beacon of sustainable success.

Led by Fab Giovanetti and the fabulous Lara Sheldrake, a powerhouse in community building and the founder of Found & Flourish, you’ll dive deep into the art of creating a community of superfans.

Lara brings her rich experience in sales, strategy, and entrepreneurship to the table, making this course not just informative but transformational.

We’ll cover everything from crafting a seamless member transformation journey and effective onboarding practices to exploring diverse community intake models and monetisation options. By the end of this course, you’ll be equipped with a clear roadmap to build, nurture, and sustain a thriving community that’s perfectly aligned with your values.

About your teacher

Lara Sheldrake is a speaker, community expert and entrepreneur – combining a background in sales and strategy with her passion for community and entrepreneurship. She hosts workshops, programmes and training sessions for business owners, start-ups and brands looking to harness the power of community and to forge deeper connections with their audiences. She is also the founder of Found & Flourish, a network for women and non-binary people in business.

Learning Outcomes

  • A Clear Roadmap: You’ll have a step-by-step plan to build a community of superfans who are not only loyal but also share your values.
  • Identifying Pain Points: Master the art of pinpointing your community’s pain points and addressing them in a way that builds trust and loyalty.
  • Value Alignment: Discover how to create and maintain a community that reflects your personal and business values authentically.
  • Community Building Strategies: Gain insights into unique and creative ways to foster a vibrant, engaged community.
  • Member Transformation Journey: Understand the member journey from onboarding to active participation and beyond.
  • Effective Onboarding Practices: Learn best practices for welcoming new members and making them feel at home.
  • Community Intake Models: Explore different models for bringing new members into your community and keeping them engaged.
  • Monetisation Options: Discover various ways to monetise your community without compromising on values or burning out.

This course is perfect for…

  • Online Teachers & Creators: From content creators to online teachers, if you’re looking to build a loyal community around your creative work, this course is for you.
  • Small Business Owners: Running a small business and wanting to foster a community that aligns with your brand values? We’ve got you covered.
  • Consultants: Looking to add community strategy to your toolkit and offer more value to clients and teams? This course will give you the insights and skills you need.
  • Upskilling Marketers: Ready to take your marketing game to the next level? Discover how to integrate community building into your strategies to supercharge results.
  • Non-Profit Leaders: Leading a mission-driven organisation and want to translate your values into a thriving community? This course will guide you.

Course project

Alright, superstar, it’s time to roll up your sleeves and get those creative juices flowing. You’ll complete two main projects that will set the foundation for your thriving community.

  • Community Manifesto: You’ll create a powerful, value-driven manifesto that clearly outlines the purpose, principles, and values of your community. This manifesto will serve as the guiding light for your community, ensuring that every member feels connected to a shared mission. Think of it as your community’s North Star.
  • Member Transformation Journey: Map out the entire journey of your community members, from their first interaction to becoming fully engaged superfans. You’ll develop a detailed transformation calendar that outlines key milestones, engagement tactics, and support systems to keep your members motivated and active.

The AMS way

Because making learning fun is kinda our thing.

Transform Your Team with AMS

Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.

Dive into our offerings by reaching out at [email protected]

“Do the Work” 30-Day Money Back Guarantee

Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 

We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 

For more full details and conditions, click here.

Frequently Asked Questions

Busy Marketer Alert! Can I pace my own learning journey?
Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.

Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!

What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.

Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.

We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training. 

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