Everyone agrees creators are the answer. Nobody tells you how to actually work with them. So collaborations happen in fourteen email threads and five spreadsheets, briefs get improvised at 9pm, and when the campaign ends you’re not sure what it earned you beyond “some nice posts.”
This 90-minute masterclass is the structure that’s been missing. Fab has been a creator for over 20 years, sat on the council of the British Influencer Marketing Association, and ran her own influencer agency, so this is the practitioner’s version, not the trend-piece version.
You’ll learn how the creator economy is reshaping marketing, study campaigns from brands like Heinz, Innocent Drinks and Airbnb, and build your own Creator Campaign Dashboard: one place for briefs, partnerships, deliverables and results, ready to use on your very next collaboration.
The lay of the land. How the creator economy is reshaping marketing, and what becoming a creator-first brand actually means in practice.
The hands-on bit. Copy your own Creator Campaign Dashboard and follow the walkthrough to set it up for your brand: partnerships, briefs, deliverables, results, all in one place.
The mixtape. Real campaigns from Heinz, Innocent Drinks and Airbnb, unpacked so you can borrow what worked.
Set up your own Creator Campaign Dashboard: gather your data, organise your creator partnerships, and plan your outreach with the templates provided. By the end you’ll have mission control for your next campaign, not another course certificate gathering digital dust.
Because making learning fun is kinda our thing
“This course showed me how to partner with creators in a way that felt personal, not transactional, and gave me the structure I didn’t know I needed.” — Emy, Marketing Coordinator
“This helped me go from feeling scattered to running creator partnerships like a real system.” — Leila, Community Manager
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 16 years with a love for GIFs, band t-shirts and strong coffees. Founder of Alt Marketing School, has been a creator herself for over 20 years, sat on the council of the British Influencer Marketing Association, and ran her own influencer agency. She teaches creator partnerships from both sides of the table.
She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.