The Power of the Creator Economy


Creators are a powerful too in every marketer’s arsenal. They bring authenticity and relatability that consumers crave. They offer creative ways to drive revenue, build loyal communities, and provide data goldmines that could completely reshape your strategy. And let’s face it, creators are pretty good at content, helping you build trust in new and eye-catching ways.

The creator economy was valued at $250 billion in 2023 and is expected to reach $480 billion by 2027, showing no way of slowing down (Hubspot).

By mastering the creator economy, you add a unique tool to your already amazing toolkit. Stay relevant and get more engagement for less dosh.

Guided by Alt Marketing School’s headteacher Fab Giovanetti, you’ll learn how to harness the power of creators to boost your personal brand, business, and client success.

About your teacher

Fab Giovanetti, founder of Alt Marketing School, has been a creator herself for over 20 years. She also was part of the council for the British Influencer Marketing Association, and owned her own wellness influencer agency Whole Influence between 2015 and 2018. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2023 and 2022.

Learning outcomes

  • Navigate the Creator Economy: Understand the ins and outs of the creator landscape and how it’s revolutionising marketing.
  • Build Authentic Connections: Learn to leverage creators’ genuine engagement to foster trust and loyalty with your audience. Learn how creators will help you instantly boost credibility and building meaningful connections with your target audience.
  • Work Smarter with In House Creators: Team up with creators and unlock access to their loyal and engaged audiences. By leveraging their influence, you can skyrocket your brand’s visibility and reach new heights.
  • Get Fresh Content Ideas: Tap into a wellspring of creativity that will infuse your marketing campaigns with a burst of originality and excitement.
  • Unlock New Revenue Streams: Discover innovative ways to boost your brand’s income through creator collaborations.
  • Save Time with User Generated Content: Fill your content calendar with fresh, relevant user-generated content—no need to open Canva every time you need something new.
  • Level up Your Marketing Toolkit: Add unique skills to your CV, setting you apart in the competitive marketing world.

This course is perfect for…

  • Digital Marketers: Tried all the standard marketing tactics over the years? (How about adding some creator magic to your toolkit instead?)
  • Brand Managers: Need to build a community that’s more than just customers? We’ll teach you the secret handshake to creating an exclusive club vibe.
  • Content Strategists: Partnering with creators can save you time and flood your feeds with fresh, relevant content—no need to open Canva every time you need content.
  • New Marketers: Looking to add a unique edge to your CV? This course will give you the skills to stand out and level up your marketing career.

Course project

For the final project, you’ll set up your very own creator campaign dashboard. This hands-on task will help you apply everything you’ve learned in the course. Gather data, organise creator partnerships, and plan your outreach using the templates provided. By the end, you’ll have a functional dashboard that’s ready to use for your next big campaign. Think of it as your Creator Campaign Mission Control.


The AMS way

Because making learning fun is kinda our thing.

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Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.

Dive into our offerings by reaching out at [email protected]

“Do the Work” 30-Day Money Back Guarantee

Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 

We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 

For more full details and conditions, click here.

Frequently Asked Questions

Busy Marketer Alert! Can I pace my own learning journey?
Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.

Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!

What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.

Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.

We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training. 

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