rebel with a heart of gold

Meet your marketing master & headteacher

Fab Giovanetti is an award-winning entrepreneur, supporting people making a positive impact through their marketing.

She loves puns, pop culture references, loud music and strong espresso – sometimes one too many. Oh, she is also obsessed with teaching positive impact marketing to the masses.

She is also the COO of Edge Brands, an agency and consulting firm for remarkably fierce small businesses.

She is here to change the way marketers share their knowledge with the brands and clients they touch and make marketing impactful, fun, inclusive and human once again.

marketing should be






A modern school for professionals who want to do marketing differently

We are on a mission to help 100,000 professionals from all walks of life market to hearts, not brains and access marketing training from leading experts at university standards, not prices



mindset as a superpower

What’s missing in today’s education system is a tangible way to support pros in their personal growth, as much as their professional development. We are here to unlock your leadership superpowers


working for a better planet

Making a positive impact goes beyond your neighbour. It’s time we come together to support the planet we live in and love


protecting marketers’ wellbeing

From working endless hours, weekends and evenings we decided to re-write the rule book. Find balance and change the way we work and grow in the marketing industry


students become teachers

You’ll advise and get advice from peers and bring your ideas to the table. In our cohorts you’ll put your learnings into practice by bringing your own projects to life and share them with the world

A Few Facts

30+ certified positive impact marketing strategists

over 150 students across our live cohort courses

1/3 of our students come from our scholarship programmes

We are on a mission to help 100,000 professionals from all walks of life market to hearts, not brains

Together we can make marketing impactful

Take our Quiz to Find out your bespoke impact model