market to hearts, not brains

A modern school for professionals who want to do marketing differently.

Unique, live cohorts featuring flexible curriculums that grow with you. The old way of marketing is not working anymore. We are here change the way professionals share their knowledge with the people they touch. Grow your soft skills and leadership as an asset. We encourage a new way to market to your audience, based on making a positive impact through the content and messaging.

Fab Giovanetti – founder & head teacher

Fab Giovanetti is an award-winning entrepreneur, supporting people making a positive impact through their marketing. She is also founder of Creative Impact, the leading membership and media

She realised the old way of marketing is not working anymore. She is here to change the way marketers share their knowledge with the brands and clients they touch.

We are on a mission to help 100,000 professionals from all walks of life market to hearts, not brains. Access marketing training from leading experts at university standards, not prices.

Our faculty


Our partners


When students become teachers

You’ll advise and get advice from peers and bring your ideas to the table. From peer practice to presentations, in our cohorts you’ll put your learnings into practice by bringing your own projects to life and share them with the world.

Mindset as a superpower

What’s missing in today’s education system is a tangible way to support people in their personal growth, as much as their professional development. We combine soft skills, leadership and storytelling with marketing frameworks and systems.

For a better planet

Making a positive impact goes beyond your neighbour. It’s time we come together to support the planet we live in and love.

Mental health is key

Working smarter and redefining success is 80% mindset, that’s why we believe in facilitating conversations about mental health.

Stopping the hustle culture

From working endless hours, weekends and evenings we decided to re-write the rule book. Find balance whilst marketing online.

Make marketing human
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