We’re Alt Marketing School. We teach the human, honest, actually-useful side of marketing, to the people figuring it out as they go.
a legendary f*cking human who shows up with curiosity and heart, asks the real questions, celebrates messy progress, and genuinely roots for everyone else in the room.
I’m Fab, founder of Alt Marketing School. I’m an Italian girl from a small country town who learned early that if you want something to exist, you build it yourself.
Marketing kept getting handed to people (creatives, career-changers, the “good with words” person on the team) without anyone ever showing them how it actually works. I’d lived that. I was tired of marketing that felt icky, gatekept, and built for people who already had a seat at the table.
Five years ago, two years before our first cohort ever ran, I tried to crowdfund the idea. It failed. The only person who backed it was my now-husband. I was talking to the wrong audience, and I was early.
I didn’t stop. I bootstrapped it, took on freelance work to keep it alive, joined an accelerator to build the first cohort properly, and rebuilt the format around what learners actually needed instead of what I assumed they wanted.
Six years, real setbacks, and a lot of stubbornness later: Alt Marketing School exists to give new and early-stage marketers the map nobody gave me. Training that’s human, honest, and built by someone who knows exactly what it feels like to be handed the job with no instructions.
Our people are new and early-stage marketers: 0–3 years’ experience, career changers, accidental marketers, and anyone handed marketing responsibility without proper training.
They’re self-taught, scrappy, and used to figuring it out alone at 11pm. They don’t lack talent. They lack the map.
We’re also proudly part of a wider ecosystem: alumni and experienced members who lead the way and amplify our work, guest teachers and creators who share what they know, and partners who help fund seats and keep access open.
We teach practical, ethical marketing through our Certification, our All-Access Pass, live training, real feedback, and a genuinely supportive community.
Our courses and templates now live inside the All-Access Pass, so learning stays connected instead of scattered across one-off downloads.
We’re affordable by design, because we chose access over exclusivity on purpose.
Our community and training fees are set to cover the real costs of delivery: coaches, teachers, operations, and learner support. Growth and sustainability increasingly come from partners, sponsors, employer-funded training, and values-aligned companies who want to help fund the next generation of marketers.
Every partnership helps us pay teachers, fund scholarships and supported seats, and keep pricing accessible.
A pep talk, a class, and your smartest mate’s voice notes rolled into one. Listen while you tidy your inbox, refresh your feed for yet another algorithm rumour, or wait on approval for revision #18.
A structured program to help you build a solid, scalable business from the ground up.
From offers to messaging to strategy, everything is designed to work together and actually convert.
A focused, high-impact session where we work directly on your business and fix what’s not working.
Perfect if you need clarity fast and actionable steps you can implement immediately.
