Free Weekly Lessons
From the AMS teamNext issue lands Monday

Free weekly lessons for marketing rebels

Every Monday, 6,300+ marketers get one campaign worth stealing, one bit of homework and a cheeky quiz. We curate the tools, templates and ideas so you can skip the scroll.

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Phill Agnew
“I can’t recommend Fab and the Alt Marketing School highly enough.”
Phill Agnew, Host, Nudge Podcast
From the AMS team · Monday
Snoop will pay you to eat ice cream
TLDR
The FINAL challenge prompt lands Thursday
Homework: publish the list people keep asking you for
Snoop Dogg will pay someone $10K a month to taste ice cream
HOMEWORK
Publish the list people keep asking you for
A recommendation list is proof of taste. It shows your judgement without you having to say “I have great judgement”.
THE QUIZ
What does Ben & Jerry’s have for its discontinued flavours? Answer at the bottom, no scrolling ahead. (We see you.)
Your dad won’t get this ad (that’s the point)11 words if you’re skimming. 89 if you’re not.Snoop will pay you to eat ice creamIKEA dared students to say SKÄMTSKÅLThey flirted via billboard and Toronto lost it

What lands every Monday

Each week, get inspired with rebel billboard campaigns

Homework
One thing to try this week, in three moves. Small enough to do by Friday.
Extra credit
A campaign worth stealing, from billboards to social posts, scaled down to your budget.
The quiz
One marketing trivia question, answer in the P.S. Smug points are yours to keep.
Notice board
The tools, templates, databases and podcast episodes we curate for you.
Campaign example from a recent issue Campaign example from a recent issue Campaign example from a recent issue Campaign example from a recent issue

We keep up with marketing so you don’t have to

Marketing moves fast and the advice is loud. We read, test and curate it all week, then send you the one small lesson worth your Monday.

“Values-led, anti-corporate, purposeful. Leaves me fired up and ready to burn the generic content playbook.”
Lara Parry
Lara ParryContent Strategist for purpose-led brands and founders

Class starts Monday

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Fab and your friends at AMS