Marketing training that shows up in Monday's campaign, not a certificate on a wall
For agency teams who need to think like marketers, not just execute. And for in-house teams who got handed marketing and were left to figure it out. Live, practical and built around the gap you actually have.
Half-day workshops from £950. Programmes from £1,750. Remote or in the room.
Trained across all our programmes.
Reviewed with real feedback, not a tick box.
Graduated from our certification.
Want to train your team? Here is what we would suggest.
Answer three quick ones and we will point you at the right route. No email needed. We only ask for that if you want to talk.
Pick one in each column and your suggestion appears here.
Pick the route that fits the gap, not the one that fits a brochure.
Fix the one thing.
One live half-day session on one topic, built around your team's actual blocker this quarter. Positioning, an audit, a funnel, your paid ads. Not a generic away-day.
From £950. Up to 10 people. Remote, or in the room for a travel top-up.
Includes a pre-session call with your lead, a follow-up hot seat two to three weeks later, and a year of team access to the matching short course from our library.
Change how the team works.
Most teams land here.
A series of live sessions over a quarter or six months, mixing hard skills with power skills. For agencies who want people who think like marketers, and in-house teams who want to stop firefighting.
From £1,750. Three to six sessions, one lead trainer, assignments between sessions.
We map the journey with you first. Each session ends with something your team ships that week, and a follow-up roundtable keeps everyone honest between sessions.
Keep them learning.
Put your team on the All-Access Pass or through the certification together. Ongoing, accredited training that actually gets used, with a 1:1 onboarding call to map each person's path.
All-Access from £150 per person a year for teams of three or more. Certification seats from £630 each.
Both are CPD accredited. Team seats are available even when public doors are closed. Ask us.
Hard skills get the work done. Power skills get it noticed.
Most training only does the first half. We do both, because the marketer who can build a funnel but cannot pitch it to their boss is stuck.
What gets the work done.
Tap a topic to see what a session covers and who leads it.
The full portfolio is longer than this. Ask and we will send it.
What makes it stick.
Tap one to see what we mean and how it shows up in a session.
Not soft skills. Power skills. They are the reason a workshop still matters three months later.
Fab, our coaches and our resident teachers lead the way.
Fab Giovanetti
Founder and lead trainer. Author of Customer-Driven Marketing.
Fifteen years of marketing, nine graduated cohorts, and a habit of making a three hour workshop fly by. Fab leads every programme and most workshops herself.
Rebecca Holloway
Coach. Paid ads.
Meta and Google ads that are measured properly, from first test to scaling what works. Rebecca runs our paid media sessions and the ads course inside the school.
Connect on LinkedIn
Paulina Folaron
Coach. Strategy, systems and operations.
The person who turns a marketing plan into a thing a team can actually run week to week. Paulina teaches strategy, systems and the operational side of marketing.
Connect on LinkedIn
Jess Bruno
Resident teacher. Social strategy.
Social that works as a system rather than a scramble: strategy, content workflows and a rhythm the team can keep up. Jess leads our social sessions.
Connect on LinkedIn
Ashlee Sang
Resident teacher. Values-driven messaging.
What your brand actually stands for, and how to say it so the right people lean in. Ashlee leads our messaging and positioning sessions.
Connect on LinkedInPlus the bench.
Guest teachers across SEO, email, community, PR and more. Tell us the topic and we match the trainer, then you meet them on the planning call.
In-house teams, industry communities, in-person workshops. Here is what people said after.
Past communities we have trained include:
"I've learned how to present my ideas better as well. My boss and my colleague have seen a real change in my confidence in what I can do and what I do know."
"Her presentation had an easy to follow narrative and clear structure. Being able to draw on her experiences as a marketer and trainer meant we were in good hands, and with plenty of questions and follow-up conversations afterwards, Fab easily hit her mark."
"We had a lot of people raving about how much they learned and were able to start implementing from the next day. An hour later we were already scheduling the next session we wanted to bring Fab in for."
"Fab shared so many great, actionable insights. Her energy was infectious and she was a super clear-headed, calm speaker. Would definitely do it again."
"Me and the students absolutely loved and looked forward to her lessons. Fab has a real gift in reading the dynamics of the room."
Kristina Semcenko, GM at Officially
"By the time Fab's masterclass wrapped up, I had filled up three pages of notes."
Angel Brooke Peterson, Gen Z copywriter, Word Tonic masterclass
Lucy Hall, Founder of Digital Women and SocialDay
Patrick Dao, PhD, Marketing and Communication leader
Gemma Johnson, Author, Creator Day
"Me and the students absolutely loved and looked forward to her lessons. Fab has a real gift in reading the dynamics of the room."
Kristina Semcenko, GM at Officially
"By the time Fab's masterclass wrapped up, I had filled up three pages of notes."
Angel Brooke Peterson, Gen Z copywriter, Word Tonic masterclass
Lucy Hall, Founder of Digital Women and SocialDay
Patrick Dao, PhD, Marketing and Communication leader
Gemma Johnson, Author, Creator Day
Drop us a line or book a call and we'll take it from there
A 30 minute call
You tell us about the team and the gap. We tell you honestly which route fits, and whether we are the right people for it.
A one page plan we refine together
Dates, topics, who trains, what each session leaves behind, and the price. One page. We go back and forth until it fits.
Training with accountability built in
Every session ends with something the team uses that week. Two to three weeks later we come back for a hot seat or roundtable, to look at what happened and hold the space.
The things people ask on the call.
Do you train agencies or in-house teams?
Both, and the sessions are different. Agency teams usually need to think like marketers rather than executors, so we go heavy on strategy, briefs and client conversations. In-house teams usually got handed marketing, so we go heavy on foundations and confidence. The quiz above sorts you.
Remote or in person?
Either. Most workshops run remotely on Zoom with cameras on and breakout rooms. In the room costs a travel top-up and is worth it for programmes and anything with a power skills element.
What size of team works?
Workshops work best up to ten people. Programmes run from three to twenty. For bigger groups we split into cohorts, or you put the whole team on All-Access seats.
Can we see the topic list?
Yes. The portfolio above is the short version. Ask on the call and we send the full list, with who teaches each one.
How is this different from a course we could buy?
A course is content. This is a room, with your team's actual work in it, led by someone who reads the dynamics and adjusts. Plus the power skills, which no course covers.
Is it CPD accredited?
Our courses and the certification are. Bespoke workshops and programmes are not accredited themselves, but your team gets a year of access to the matching course from our library alongside them, so there is accredited learning in the mix.
What happens after the session?
Every workshop and programme includes a follow-up two to three weeks later, a hot seat or a roundtable depending on the group, to look at what the team actually did with it. Training without a follow-up is a nice day out.
Let's make marketing better for your team.
Tell us a little and Fab will reply within two working days with an honest read on which route fits. Torn between options? That is what the call is for.
Rather talk? Book a call