SEO for User Intent


Ever feel like SEO is just a series of hoops to jump through, only to land on page two of Google? You’re not alone! Traditional SEO can feel like a never-ending game of cat-and-mouse with algorithms. You’re crafting content that’s a masterpiece, yet Google seems to be speaking a different language. Your masterpiece remains a hidden gem, undiscovered.

SEO isn’t just about pleasing those elusive search engine gods. It’s about giving your audience what they want, and making it as easy as possible for them to find it.

Whether you’re an SEO beginner or have some experience, our SEO course shifts the focus from bots to humans, helping you create content that not only ranks but also resonates.

Led by our expert teacher, Khaleelah, this course will help you master SEO with confidence. Demystify the technical, embrace the human-centric approach, and find out why everyone’s talking about user-intent. It’s SEO, but not as you know it.

About your teacher

Meet Khaleelah Jones, a superstar in the entrepreneurial galaxy with not one, but two successful exits under her belt. Khaleelah’s journey is nothing short of inspiring.  She’s the brain behind a digital marketing agency and a SaaS platform, both of which she took from concept to acquisition. But that’s not all – with a knack for growth marketing and a sprinkle of genius, she rocketed a healthtech startup from zero to 2,000 users in just six weeks on a shoestring budget.

Learning outcomes

  • Understand User Intent: Grasp the different types of user intent and how to align your content strategy to meet these needs.
  • Perform SEO Audits: Conduct comprehensive audits to identify and fix SEO issues on your website.
  • Optimise Content: Apply advanced techniques to optimise your content for both search engines and users.
  • Enhance Website Performance: Implement strategies to improve overall website performance and user experience.
  • Track and Analyse SEO Metrics: Use tools and metrics to track your SEO progress and make data-driven decisions.
  • Keyword Research with User Intent: Perform effective keyword research tailored to user intent to drive more targeted traffic to your site.


This course is perfect for…

  • Freelancers: Dive into the world of SEO, discover the power of user intent, and start levelling up your SEO game.
  • Junior SEO Marketers : Sharpen your skills and explore intermediate and advanced strategies that tap into user intent.
  • Website Owners: From running comprehensive audits to optimising your site for peak performance, this course has got you covered.
  • New Marketers: Whether you’re starting from scratch or seeking to enhance your existing knowledge, this course is perfect.

Course project

For your class project, you’ll create your very own SEO dashboard to help you perform your first website audit. This dashboard will organise and streamline your SEO tasks, ensuring you can effectively run a mini audit. Through this journey, you’ll learn to identify user intent, conduct comprehensive audits, perform keyword research, and optimise your content. By the end, you’ll have a powerful tool at your disposal to manage your SEO efforts efficiently (and impress your colleagues with your newfound skills). This project is all about giving you the tools and confidence to tackle SEO head-on (no more guessing games with Google).

The AMS way

Because making learning fun is kinda our thing.

Transform Your Team with AMS

Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.

Dive into our offerings by reaching out at [email protected]

“Do the Work” 30-Day Money Back Guarantee

Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 

We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 

For more full details and conditions, click here.

Frequently Asked Questions

Busy Marketer Alert! Can I pace my own learning journey?
Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.

Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!

What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.

Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.

We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training. 

never stop learning

What is your marketing style? Unlock your superpowers 🖤

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