If you’ve ever said, “Next year we’ll be more organised,” this course is your future self’s thank-you note. The same big moments arrive like clockwork (holiday season, Valentine’s, Black Friday, awareness days) and yet most teams treat each one like a brand-new emergency.
Around 75% of brands don’t have systematised campaign plans, so they rebuild from scratch, burn hours, and bleed margin season after season.
This short course fixes that. Using Black Friday as our core example, this course gives you a repeatable framework to plan, launch, and measure campaigns for any key season—reclaiming both time and sanity.
In about 90 minutes total, you’ll learn the system. Whether the countdown is three weeks or months, you’ll use it to assemble a ready-to-run campaign plan for your next key moment. Even better, you’ll learn to adapt it for Black Friday, the holiday season, or an awareness day activation.
Join our wider student community, including events for students and chances to get answers to your questions.
Campaign ideas, top tools and bonus materials? With your course you'll get ongoing access to resources in our community channels.
Complete projects and get real life feedback from our team with ideas, fresh perceptive and a full breakdown of things you can do to make your real-life work shine.
Your main project is to create The Campaign Playbook: your all-in-one system to plan, execute, and archive every seasonal campaign you run. Build a complete structure and set of reusable assets that make campaign planning faster every time.
Because making learning fun is kinda our thing.
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.
She also stepped in as a guest lecturer for organisations such as Semrush, Planable, Underpinned and Jolt. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2024, 2023 and 2022.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at [email protected]
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.