Email Marketing Foundations


Are you sleeping on your email potential? Is your email list feeling a bit… underwhelming? Fear not, we’ve been there.

Discover why email marketing is about forging genuine connections at scale.

Together, we’ll deep dive into strategies for attracting more subscribers, significantly reducing those pesky unsubscribes, and streamlining your newsletter process to save you precious time. No more head-scratching over unopened emails or hours spent crafting newsletters. Say hello to a world where your subscribers cannot get enough of having you in their inbox and your list grows healthier by the day.

This is a course designed to transform your email marketing game from ‘just okay’ to ‘can’t-wait-to-open’ hits.

You’ll discover how to forge genuine connections at scale, attract more subscribers, and streamline your newsletter process, saving you precious time. Say goodbye to head-scratching over unopened emails and say hello to a world where your subscribers cannot get enough of having you in their inbox.

About your teacher

At Alt Marketing School, we are big fans of email marketing. We walk the talk when it comes to emails. Our founder Fab created over 50+ email funnels for clients, has a whopping 10 years of email marketing expertise and 100+ live workshops taught for world-wide colleges. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2023 and 2022.

Learning Outcomes

  • Relationship-Building Email Strategies: Your emails can literally be the highlight of your subscribers’ day! We’re talking about crafting emails so engaging, your subscribers would rather skip their morning coffee than miss your message.
  • Create an Unforgettable Newsletter: Ever dreamt of newsletters that get the red-carpet treatment in inboxes? We’re making that dream a reality. Get ready to send out newsletters that not only get opened but are actually looked forward to.
  • How to Segment your Audience: It’s like being the DJ at the party and knowing exactly what tunes will get everyone dancing. Segment your audience so well that each email feels like a personal shoutout, skyrocketing your engagement and conversion rates.
  • Understanding Metrics and Keeping a Healthy Email List: Dive into the world of metrics without needing a PhD. We’ll show you how to keep your email list in tip-top health, so that your emails land where they should – in the inbox of your subscribers.
  • Build a Newsletter Flywheel: Turn your email strategy into a self-feeding loop of awesomeness. Imagine your subscribers doing the marketing for you, becoming your loudest cheerleaders. That’s the power of automation and a killer newsletter flywheel.
  • Lead Generation Toolbox: Unbox a treasure chest of lead-gen goodies. From quizzes that stick like glue to worksheets that make planning a breeze, we’ve got you covered.
  • How to Surprise and Delight Your Subscribers: Get the insider scoop on personalisation so slick, your subscribers will wonder if you’re mind readers. Spoiler: You kinda will be.

This course is perfect for…

  • Marketing Consultants: If you’re looking to build a better system for your existing email strategy, this course is a golden opportunity to learn and implement proven strategies.
  • Agency Owners: Want to bring innovative email strategies to your clients? This course is your ticket to deliver exceptional results and amplify your agency’s reputation.
  • Marketing Employees: Add a new skill in your toolbox, as this course will equip you with the real-world knowledge and applications you need.
  • New Marketers: Are you a newbie branching out into a new territory? This course offers a comprehensive and practical introduction to email marketing, providing you with the foundation to kickstart your career.

Course project


You will create your own Newsletter Flywheel – a well-oiled newsletter strategy that keeps your content fresh, relevant, and eagerly anticipated. This hands-on project will let you apply the skills you’ve learned in real-time, allowing you to experience the process of crafting engaging content, organising it effectively, and setting a pace that keeps your audience hooked.

The AMS way

Because making learning fun is kinda our thing.

Transform Your Team with AMS

Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.

Dive into our offerings by reaching out at [email protected]

“Do the Work” 30-Day Money Back Guarantee

Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed. 

We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective. 

For more full details and conditions, click here.

Frequently Asked Questions

Busy Marketer Alert! Can I pace my own learning journey?
Absolutely! This training is crafted to snugly fit into the busy schedules of marketers like you. Go ahead – pace it out and implement as you delve into the lessons. Whether you sprint through in one day or stride gracefully over one month, your unique journey through our lessons is what makes it special. Your learning, your pace.

Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!

What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.

Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.

We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training. 

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