Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy. It goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact.

Positive impact marketing focuses on four core principles:

  • Purpose – impact is driven by purpose and a clear vision
  • Values – identify your values to aid company direction
  • Pillars – define pillars to direct your marketing strategy
  • Relationships – relationship with your audience becomes a priority