Placemaking is essential, and it can thrive online.
Our Charity of the Quarter, chosen by the amazing members of our All-Access Pass Community is Crisis.
As such, a portion of every ticket sold for our paid events will go directly to supporting their work.
At Crisis, they’re on a mission to end homelessness across Great Britain, providing vital services and support 365 days a year. From helping people find safe homes to offering training and advice for a brighter future, their work changes lives every single day.
Marketing isn’t just about numbers, algorithms, or chasing trends (though we love a good trend as much as the next marketer). It’s about connection, meaning, and making a positive impact.
That’s why we’re on a mission to redefine what marketing can and should be.
We’ve teamed up with incredible humans to spark a movement. We invite you to pause, reflect, and share: What’s your one word that marketing should be more of – and why? Whether it’s “authentic,” “bold,” or even “kind,” your answer could inspire a wave of change.
Placemaking is essential, and it can thrive online.
Intentionally created around where your values, energy, and perfect-fit people intersect.
Marketing should spark joy, connection, and creativity every time.
Centre marketing on values, humanity, and positivity.
Take the pressure off as marketing thrives when it’s light-hearted.
Marketing should prioritise authenticity and human connection.
Marketing should embrace creativity and bring joy to all.
Embrace quirkiness to move beyond data to spark creativity.
Because if not then what’s the point! You can gain clients/customers trust with clever marketing but you will only keep them with honesty and integrity.
Because brands build future worlds and that should matter to what we build today.
It’s important to be authentic and show who you really are!
Focus on spectacle, wow-factor, and unforgettable storytelling.
Values are the compass of positive impact strategies, becoming an integral part of decision making processes.
Psychology meets ethics by using the knowledge around how people think to build trust and relationships.
Marketing for a better world, for the planet, for people as well as marketers - always putting kidness first.
Great marketing is about direction, not persuasion. Each step qualifies the right people to join your mission.
Want to be an awesome marketer and make the world a better place at the same time?
At Alt Marketing School we teach you how to use psychology and purpose in your overall strategy, so you can rock your results and feel good about making a difference.
We’re talking marketing with a purpose that builds meaningful relationships and takes into account what really matters to your customers.
Take our quiz below to find more about positive impact marketing.
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