Accredited

positive impact marketing certification

…for rebels who want to do marketing that feels GOOD (and actually works).

Next cohort starts Tuesday 8 September 2026 · Live Tuesdays (10am or 3pm UTC) · 14 weeks

Get the strategy, the confidence, and the people. Whether you’re finding your feet or going it alone.

The Accredited Positive Impact Marketing Certification, for marketers who’ve been self-taught, scrappy, and figuring it out alone, and are ready for the real thing.

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You, probably...

…If you nodded at even one, you’re exactly who this is for. Not because you’re behind. Because you’ve been doing this on your own for too long.

"The most engaging course I've taken. Hands down."
"The most engaging course I've taken. Hands down."
Amie already had a marketing background, and was still rewriting her elevator pitch every other week before this. She left with one clear pitch and an actual sense of business purpose
"It was human. Real camaraderie with people I'd never met."
"It was human. Real camaraderie with people I'd never met."
Kevin came in a multi-award-winning investor. He left using AMS frameworks to build ethics and sustainability programmes inside his own organisation.
"It filled in my marketing skill gaps, ethically and fast."
"It filled in my marketing skill gaps, ethically and fast."
Shania was launching her own web design business with no time or budget to go back to school. She left with skills she could use immediately, not more theory.

Get our curriculum + taster class

Sign up to access our updated curriculum with dates for our Autumn cohort, as well as the free on-demand taster class you can watch about how to run your next impact audit in 30 minutes or less.

This could be you in 14 weeks

Lexi came in with 15 years’ experience and still filled gaps she didn’t realise she had. There’s always more in the room, whichever end you’re joining from.

Doris found the ethical, inclusive approach genuinely transformative.

Andrea struggled to market her own business (relatable). She left with a strategic, purpose-driven plan and the confidence to use it.

Ash used the SEO module to overhaul the company website mid-cohort. Instant ROI.

you'll walk away with...

  • A full marketing strategy built around your work, a repeatable system, not a pile of half-finished tabs
  • Two hands-on projects you finish and keep
  • A CPD-accredited qualification in 14 weeks, the receipt that makes your work legible to bosses and clients
  • A £250+ template library (Notion, Google, Canva)
  • Lifetime access to the content
  • CPD accredited certificate when meeting graduation criteria
  • A cohort that outlasts the 14 weeks

doing it the aMS way

No bro-marketing, no manipulation, no growth-at-all-costs. Values-driven strategy people call “transformative” and “a force for good.” For most of our marketers, this is the real reason they finally said yes. Algorithms change. Your values don’t have to.

Students talk about the warmth and camaraderie, feeling “comfortable almost immediately.”

People implement mid-cohort, from rewriting their website SEO to landing new clients.

Two years in or twenty, graduates leave with clearer direction and a strategy they actually trust.

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brand identity & audience persona

Build a document that breaks down your identity, your customers and your mission between week one and seven.

the ultimate marketing plan

Build a plan including SWOT analysis, channels, strategies and metrics between week eight and graduation.

"It filled in my marketing skill gaps, ethically and fast."
"It filled in my marketing skill gaps, ethically and fast."
Shania was launching her own web design business with no time or budget to go back to school. She left with skills she could use immediately, not more theory.
"I have a lot more confidence recommending strategy to clients."
"I have a lot more confidence recommending strategy to clients."
Emma's video editing work kept bleeding into social consultation. Now she can back up the advice instead of just guessing.
"I had fun, which I can't say about other programmes."
"I had fun, which I can't say about other programmes."
Monica's biggest takeaways: a new brand positioning and copywriting techniques she started using the same week.

what is included with each seat

  • CPD Accredited Certificate Upon Completion​
  • 7x Live Sessions (Bi-weekly Workshops, Hot Seats)
  • 20+ Hours of On-Demand Video Training
  • Notion, Canva and Google Template Library
  • Optional: Slack Group Access
  • 3+ Study Buddies (our AI Assistants)
  • Project Submission & Feedback
  • Lifetime Access to Course Content​

our certification curriculum

  • Brand identity & value-based marketing live workshop & module
  • OKRs, targets, metrics & reviews on-demand module
  • Market research, personas & insights live workshop & module
  • relationship-driven Marketing Funnels on-demand module
  • Purpose-Driven Copywriting live workshop & module
  • EDI, Inclusive & Ethical Marketing on-demand module
  • Brand Identity & Audience Persona project submission & hot seats
  • Principles of community design on-demand module
  • Social Strategy & Content Workflows live workshop & module
  • SEO for user intent on-demand module
  • Building a strong Marketing Strategy live workshop & submission
  • cohort graduation hot seats & celebration

Get our curriculum + taster class

Sign up to access our updated curriculum with dates for our Autumn cohort, as well as the free on-demand taster class you can watch about how to run your next impact audit in 30 minutes or less.

supported seat

Subsidised by our partners
£ 285 10/12 seats available
  • Part-funded through our partner network
  • You're freelance or contract with variable income
  • You're funding your own development

pay-what-you-can seat

For new marketers and career changers
£ 150 min. contribution | 8/16 seats available
  • Self-funded, at whatever level you can manage
  • You're new to marketing, or switching in from another field
  • Cost is the real barrier between you and certification

hybrid cohort + coaching

For upskilling marketers looking for direction
£ 1,750 per seat | 4 seats
  • EVERYTHING ABOVE PLUS
  • A dedicated 1-1 onboarding call
  • 1 x 60min 1-1 coaching session with our cohort coaches

Team Training

Your employer is funding your team's development​
£ 1,750 per seat | Group Discounts Available​
  • EVERYTHING ABOVE PLUS
  • A dedicated onboarding call for your team lead
  • Assignments mapped to your unique company challenges
  • Dedicated group mentoring alongside the core training

get reimbursed by your employer

Good news, superstars. Your company might actually pay for this. Most workplaces have learning budgets they want people to use, especially when it means sharper reporting, clearer strategy and fewer “quick tweak?” emergencies. We’ve even created a ready-to-send reimbursement email you can pass to your manager.

Frame this certification as the solution they’ve been dreaming of, the painkiller, not the vitamin. When you show them how this makes the whole team stronger, approval hits different.

Your questions answered

What's included in the cohort?

Our curriculum is constantly refined to break down what you can access as resources and our schedule of live classe.

Currently, our cohorts are capped at 35 students (including our partner scholarship spots) to ensure maximum support for each student – check their experience on our wall of love. Once our cohort is full, you’ll be able to apply for the next available dates.

Not only you will gain invaluable foundational knowledge in your marketing,  but you’ll also create two bespoke decks – including a brand identity and persona deck and an in-depth marketing plan, you can use for your business, clients or as a case study.

You’ll be working on two projects for the duration of the cohort, helping you set systems and frameworks in a given scenario, which you can then implement for your own work. Aside from your weekly workshop, you are looking at an extra 2/3 hours of work each week.

To receive your certificate you’ll need to attend at least 75% of our mandatory expert workshops and submit your draft of a marketing plan. If you miss multiple sessions, one of our coaches will check in with you offering options to directly connect to discuss your individual case. 

All students will get recordings of the sessions. In order to receive our certificate you’ll need to attend at least 75% of our live workshops. Even more so, the magic happens live as you’ll be able to implement learnings in real time, experiment with fellow students and better connect with our teachers.

If you are a marketing beginner with a brand or company you’d like to work on then YES, this course is for you.

If you are a new marketer looking to break in the industry, you’ll be able to access extra mentoring during our orientation call to help you make the most of the projects and assignments.

There will be a private community space where you can share your ideas, get feedback, ask for help, get accountability and more.

We offer optional bonus 1-hour long office hours as well as 90-minute co-working sessions, also available for the wider student community. You’ll not only get a chance to connect with your cohort, but also with AMS graduates whoo walked the path before you.

You will have lifetime access to all the course content. Revisit it anytime you want a refresher. 

Yes. In order to receive your certificate, you’ll be asked to submit your own draft of a marketing plan. This is a a 10/12 page document that encompasses the building blocks of a strong marketing strategy based on what you have learned about throughout the certification.

Yes! There will be limited seats for limited fee reductions through our marketing for good scholarship. You can apply directly through our form, each request will be reviewed individually by our team.

Yes, if you’d like to get seats for your co-founder or team, you can let us know in our application form and they’ll get 50% off their seat.

We honour full refunds up to 7 days after enrolment of individual students (your payment date). While we cannot offer refunds 7 days after student enrolments or after a course begins, we can always transfer your registration to another cohort. All other refunds will be reviewed on case-by-case basis.