Ready for a behind-the-scenes peek into our website rebrand adventure? In this bonus episode, Fab spills all the juicy details on what inspired our brand makeover, the goals we set, and the hurdles we jumped over.
We spill the tea on how the team and community opinions helped shape this stellar brand refresh, including as testimonials as the pixie dust that added magic to the rebrand. Psst, she even got fan mail about the new look—true story!
The Role of Market Research
Feedback from our community was invaluable. We consistently looped in our students, gathering insights that shaped our new direction. Market research revealed that our students view us as a fun and alternative learning space, reinforcing our decision to position ourselves as a unique alternative to traditional marketing education.
Ask your audience which word defines YOU. Ask at least 10 people, than combine these words for a brainstorm. Does it align with how you see your brand? And does it align with your current brand?
Core Website Rebrand Changes
Our new website rebrand features less copy and more dynamic elements. The focus was on creating a user experience that reflects our philosophy of bite-sized, engaging, and active learning.
This shift not only modernised our site but also made it more accessible and inviting.
Below is a summary of the biggest shifts we implemented:
- Less copy – and more targeted headlines
- Subtle animations
- LOTS of testimonials
- Interactive elements
- People-driven imagery
The short of it is, well, yes. Within 12 hours of launching, we saw a significant uptick in engagement, with new members joining our community.
The positive feedback affirmed that our new look resonates well with both existing and new students. Because we are a school, but not as you know it.
We’re beyond excited about this new chapter and can’t wait for you to experience our reimagined brand.
Our Favourite Tools
Elementor: Click here
WordPress: Click here
Resources
All-access pass – Check it out here
Our Summer School – Access here
