Intro session Tuesday 30 March 2027. £630, or three of £210.
For rebels who want to do marketing that feels good, and actually works. Get the strategy, the confidence and the people, in 12 weeks.
“I can't recommend Fab and the Alt Marketing School highly enough. Any marketer struggling to find footing in the job needs to join the community.”
“Working with Fab and the Alt Marketing Team is next level. Everything you could possibly need is anticipated and provided for you.”
“Alt Marketing School offers an amazing experience as a modern marketing school for marketers who want to take a unique approach to their craft.”
“Fab is the very definition of a force for good.”
“Fab was a fabulous teacher and mentor that truly believed in me and always gave me constructive and truly helpful feedback.”
“I have never met someone who is as authentic as Fab.”
“It's been an absolute joy being part of Alt Marketing School's Summer School Programme.”
If you nodded at even one, you're exactly who this is for. Not because you're behind. Because you've been doing this on your own for too long.
"It was the most engaging course I've taken, hands down. Before the course, I was changing my elevator pitch every other week. Now, I have a much clearer grasp on my business purpose."
The whole discipline, in the right order. Each block adds a section to the plan you graduate with.
A repeatable system built around your work, not a pile of half-finished tabs. And a cohort that outlasts the 12 weeks.
"THE best marketing course I have ever taken. Including the CIM Diploma."
"I implemented things straight away. My boss noticed."
"It filled in my marketing skill gaps, ethically and fast."
Map your brand identity, your audience persona and a plan including SWOT analysis, channels, strategies and metrics. You build it piece by piece, with feedback along the way, for your own business, a client or a case study.
I have come away with new knowledge, clarity, a certificate and a unique marketing plan. Getting clear on my vision and mission was so helpful, as was understanding more about the customer journey.
Before the certification I was an absolute marketing newbie. After the certification I feel so much better prepared and educated to achieve my goals in the marketing world.
It brushed up my skills, sure, but more than that it got me back into a business strategy mindset I hadn't realised I was missing.
This certification gives you the space to think about your business. I'm ending the certification with more clarity and more awareness of how to improve my communication and strategies.
Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded.
I've got a much clearer vision and understanding of the marketing strategy and can now build an all-round marketing plan for any product or service.
It's been a game-changer for me and I'm excited to see where these superpowers can take me in my business!
It was human. Real camaraderie with people I'd never met.
Before the certification I was an absolute marketing newbie. After the certification I feel so much better prepared and educated to achieve my goals in the marketing world.
It brushed up my skills, sure, but more than that it got me back into a business strategy mindset I hadn't realised I was missing.
This certification gives you the space to think about your business. I'm ending the certification with more clarity and more awareness of how to improve my communication and strategies.
Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded.
I've got a much clearer vision and understanding of the marketing strategy and can now build an all-round marketing plan for any product or service.
It's been a game-changer for me and I'm excited to see where these superpowers can take me in my business!
It was human. Real camaraderie with people I'd never met.
I know exactly where my marketing strategy stands. My clients have ALREADY benefited from my newfound mindset and focus!
It exceeded my expectations completely. I now feel confident enough to kickstart my creator career with a clear strategy.
The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out.
Taking part in the course was absolutely brilliant. I've learned so much, from taking part in group work and activities we had to do.
I loved the course. It has given me SO much to begin a new journey within a career I've had for years, but felt stuck in how to carry on.
I have a lot more confidence recommending strategy to clients.
I had fun, which I can't say about other programmes.
It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
I know exactly where my marketing strategy stands. My clients have ALREADY benefited from my newfound mindset and focus!
It exceeded my expectations completely. I now feel confident enough to kickstart my creator career with a clear strategy.
The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out.
Taking part in the course was absolutely brilliant. I've learned so much, from taking part in group work and activities we had to do.
I loved the course. It has given me SO much to begin a new journey within a career I've had for years, but felt stuck in how to carry on.
I have a lot more confidence recommending strategy to clients.
I had fun, which I can't say about other programmes.
It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
The thing I love most about this course is that it's marketing 101 and like a marketing MBA all at the same time. It gets you to think about your business or your marketing strategy in ways that you haven't done before. The attention to detail that's been put into this course is unmatched.
Same 12 weeks, same coaches, same certificate. Apply first, and your payment on acceptance holds your seat.
Fab founded Alt Marketing School and the Business of Marketing. She teaches the live workshops, reviews your plan alongside the coaches, and brings in guest teachers who do this work every day.
Even though I was in a different timezone, I felt like a part of the community, supported throughout the course. Fab is an exceptional teacher and mentor who will undoubtedly catalyze your growth in your marketing journey!
Aside from your Tuesday session, you're looking at an extra 2 to 3 hours of work each week. You'll spend it on one marketing plan, built piece by piece, so the frameworks go straight into your own work.
Attend at least 75% of the live workshops and submit your draft marketing plan, a 10 to 12 page document covering the building blocks of a strong strategy. If you miss multiple sessions, a coach will check in and talk through your options.
Every session is recorded. The magic does happen live though: you implement in real time, experiment with fellow students and get to know the teachers.
If you're a beginner with a brand or company you'd like to work on, then yes. If you're looking to break into the industry, you'll get extra mentoring during the orientation call to help you make the most of the plan.
Each cohort runs as two classes, a morning one and an afternoon one, with no more than 20 students in each. You pick the class that fits your day, and you get the same coaches and the same certificate either way. There's a private community space for feedback, help and accountability, plus optional office hours and co-working sessions with AMS graduates.
Yes. There are 16 scholarship seats in every cohort of 40, through our marketing for good scholarship. Apply through the form, and our team reviews each request individually.
For life. Revisit it any time you want a refresher.
We honour full refunds up to 7 days after your payment date. After that, or once the course begins, we can always transfer your registration to another cohort. All other refunds are reviewed case by case.
Unscripted, unedited, in their own words. Press play on any of them.