You care about this stuff. That’s not the problem. The problem is that caring comes with a minefield attached: say too little and you’re complicit, say it wrong and you’re performative, and somewhere between the acronyms, the accessibility guidelines and the carbon jargon, most marketers quietly file “responsible marketing” under someday. Meanwhile the campaigns keep shipping.
This accelerator turns the caring into competence. Across three modules with Fab and guest experts, you’ll get working frameworks for the three areas that matter most: EDI (inclusive communication, cultural networking, the PAUSE framework), accessibility (from neurodiversity to digital design, with checklists you’ll use on this week’s content), and sustainability (key terms, carbon footprint basics, and how to green-speak with confidence instead of greenwashing by accident). It ends with your Impact Pledge: a public-ready commitment built on what you can actually do, not performative fluff.
Inclusive communication from the ground up: practical steps to implement EDI, ethical and inclusive copywriting, cultural networking plans, designing inclusive spaces, and the PAUSE Framework, with worksheets and a toolkit throughout.
The biggest module, because it’s the most actionable. Long-term accessibility strategy, an accessibility glossary, neurodiversity in campaigns, and accessible practices across content, digital design and messaging, plus the Four Pillars worksheet, content checklist, and a bonus Accessible Marketing Toolkit.
Sustainability without the spin. Key terms, why it’s not business as usual, implementing sustainable practices, carbon footprint 101 and tracking, and how to communicate it all with confidence.
Your Impact Pledge: a concrete, public-ready commitment to how your marketing will show up on EDI, accessibility and sustainability. Built with the worksheet and Canva template, submitted for coach feedback, and capped with your CPD certificate.
Because making learning fun is kinda our thing
“I loved having a clear path of knowledge acquisition. The worksheets and resources really were essential for me to synthesise the information and apply what I learned into my work.” — Lauren N., Accelerator graduate
Reduce your marketing footprint with guidance on ethical ad planning, carbon-aware decision making, and tracking sustainability metrics that actually matter to your brand.
Build inclusive campaigns using practical frameworks for ethical copywriting, cultural awareness, and accessible team collaboration – so your work resonates across communities.
Create content that includes everyone by learning how to design with neurodiversity, readability, and access in mind – plus ready-to-use tools to audit your own work.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.