Original price was: £97.00.£75.00Current price is: £75.00.
Build a strategic audience persona that actually helps you write better copy, plan smarter campaigns, and sell without sounding like a robot. Learn buyer psychology, JTBD, trigger events, and voice-of-customer research to map what people really need at awareness, consideration, and decision.
Join our wider student community, including events for students and chances to get answers to your questions.
Campaign ideas, top tools and bonus materials? With your course you'll get ongoing access to resources in our community channels.
Complete projects and get real life feedback from our team with ideas, fresh perceptive and a full breakdown of things you can do to make your real-life work shine.
Because making learning fun is kinda our thing.
You’ll learn how people actually make decisions, so your marketing stops sounding like it was written by a spreadsheet.
This is where you turn “audience research” into something you can actually use.
You’ll learn how to use psychology like a responsible grown-up.
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.
She also stepped in as a guest lecturer for organisations such as Semrush, Planable, Underpinned and Jolt. Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2024, 2023 and 2022.
Build a one-page strategic persona you can actually use. You will pick one offer, product, or service and identify a real trigger event that kicks off the journey. You’ll map wants, needs, fears, and objections across Awareness, Consideration, and Decision to turn it into messaging you can use for your next landing page, email, or campaign.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at [email protected]
Navigating through a sea of course options might leave you with a sprinkle of skepticism and at AMS we completely understand that. At the end of the day, our job is to help you succeed.
We want to give you EVERY opportunity to not just consume but to implement the knowledge and strategies absorbed from our training. Hence, we’re offering a full MONTH for you to dive deep into the course, align with the lessons, apply the strategies, and do the work to make your marketing more effective.
For more full details and conditions, click here.
Nope, no ticking clocks here! Once you’re in, you’re in for a lifetime of access. We continuously refine, add, and update our content to keep it sparkly and relevant. So, not only do you have forever access to the current content, but you’ll also receive all future updates and enhancements as long as the course exists!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.