Every week, the same quiet dread: the newsletter is due, the doc is blank, and the last send’s open rate is a number you’ve chosen not to think about. Email is supposedly the channel you own, the one the algorithm can’t take away, and somehow it’s also the one that makes you feel like you’re shouting into a void with a delivery problem.
This course takes email from “weekly guilt” to “system that runs.” With Fab, you’ll learn the foundations properly (deliverability, segmentation, what makes a newsletter genuinely anticipated), then build the thing that changes everything: your Newsletter Flywheel, a self-feeding strategy loop that keeps content fresh and consistent without you reinventing it every Tuesday. Everything gets applied to your real list, whether it’s 90 subscribers or 9,000.
The fundamentals done right: strategy, best practices, what great newsletters do differently, and a bonus deliverability guide so your emails land where they should.
The engine room. Segmentation, personalisation practices from expert Brennan Dunn, analysing your efforts, and building your own Newsletter Flywheel: the self-feeding loop that keeps your email strategy running.
The growth kit. Lead magnet ideas (with a companion quiz to find yours), worksheets to plan them, and how to use quizzes to grow an engaged list.
Build your own Newsletter Flywheel: a well-oiled strategy that keeps your content fresh, relevant, and eagerly anticipated. You’ll craft it around your real list and offers, and get feedback so it holds up in the wild.
Because making learning fun is kinda our thing
“I loved the section about best practices for nurturing newbie signups, to make sure they’re getting the best value from your content for THEM. Something I’ve now helped clients implement!” — Nola, designer & AMS student
Fab Giovanetti is an award-winning author, entrepreneur and marketer of 15 years with a love for GIFs, band t-shirts and strong coffees. She is the CEO of Alt Marketing School, looking to make marketing more impactful, accessible, inclusive and fun.
She also works as a fractional CMO for a portfolio of clients, and is a guest lecturer for organisations such as Semrush, Underpinned and Jolt.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.