You’ve done the things. The keywords, the meta descriptions, the blog posts optimised to within an inch of their lives. And your reward? Page two of Google, where dreams go to nap. Now everyone’s telling you AI has changed SEO completely and the rulebook is dead, which is a fun thing to hear about a channel you never fully cracked in the first place.
The marketers panicking are the ones who optimised for algorithms. User intent, understanding what a human actually wants when they search and being the answer, is the part that survives every algorithm era, AI included.
In this course, Khaleelah Jones teaches SEO from that human-first angle: keyword research that starts with people, a guided mini audit of your own website, and an SEO dashboard that turns “I should really do SEO” into a weekly habit. If you manage a website, for yourself or for somebody else, this gives you the complete understanding: enough depth for experienced marketers, taught clearly enough for anyone with the basics.
What SEO actually does for visibility and conversions, keyword research with intent in mind, and your SEO dashboard set up and ready.
The honest look. SEO best practices, Google Search Console setup, a guided mini audit of your site, and the common mistakes that might be undoing your good work.
The climb. Domain authority explained, a hands-on content optimisation workshop, and a link-building strategy you can run without cold-emailing strangers into the void.
You’ll build your own SEO dashboard and use it to run your first real website audit: identify user intent, find the gaps, do the keyword research, and leave with a prioritised fix-list for your actual site. Submit it for personalised feedback from our team.
Because making learning fun is kinda our thing
“This was a great course for expanding my SEO knowledge, and I can’t wait to use the resources provided to improve my website’s search engine optimisation going forward!” — Mya V., Creative Associate
“The first thing I did was look at our website. It clarified that I was on the right track, and I could help build the SEO for the company. My boss was impressed.” — Ash M., Brand Lead
Meet Khaleelah Jones, a superstar in the entrepreneurial galaxy with not one, but two successful exits under her belt. Khaleelah’s journey is nothing short of inspiring. She’s the brain behind a digital marketing agency and a SaaS platform, both of which she took from concept to acquisition. But that’s not all – with a knack for growth marketing and a sprinkle of genius, she rocketed a healthtech startup from zero to 2,000 users in just six weeks on a shoestring budget.
Level up with AMS
Looking to supercharge your team’s marketing skills? The AMS courses are available both on-demand and live, and are perfectly tailored to your marketing stars.
Dive into our offerings by reaching out at hello@altmarketingschool.com
You can access the course for as long as you are part of our all-access pass. We continuously refine, add, and update our content to keep it sparkly and relevant. As long as you have an active membership, you’ll receive all future updates and enhancements!
What sets our classes apart is our commitment to hands-on, actionable learning. While many courses offer theoretical knowledge, ours are designed for real-world application. Each course is an immersive experience where the skills you acquire are applied immediately and integrated into your marketing toolkit.
Since the course lets you follow your own learning journey, time investment can vary. Dedicating approximately two hours a day to the training allows you to get through the course in about a weekend. But remember, replay, pause, and play it again whenever you need.
We aim to build training that can support marketers with all levels of knowledge. Each course also includes a breakdown of the level of knowledge required and anything else you may need to make the most of your training.