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Introduction to Positive Impact Marketing: Cohort Version Notes

Below you can find the major changes we’ve made to each version of our introduction to positive impact marketing course.

Cohort 3 (Autumn 2022)


  • Live group work improvements: we have included new worksheets and instructions for students


  • New curriculum design: we made some improvements to the curriculum flow introducing new concepts such as the social media matrix and refreshing examples for our content systems class


  • Weekly touch-point projects: Weekly micro-projects integrated with the internal community encouraging students to share their work and submit their progress for our coaches


Cohort 2 (Spring 2022)


  • Glossary: added a new glossary to refer to new and unfamiliar terms for students who may be at different level of expertise
  • Sessions upgrade: each session is now 2 hours, accommodating for more time with your teachers and groups


  • Student community: New integrated live community including chat, group messaging, live channels and live syllabus all in one place
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