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Introduction to Positive Impact Marketing: Cohort Version Notes

Below you can find the major changes we’ve made to each version of our introduction to positive impact marketing course.

Cohort 3 (Autumn 2022)


  • Live group work improvements: we have included new worksheets and instructions for students


  • New curriculum design: we made some improvements to the curriculum flow introducing new concepts such as the social media matrix and refreshing examples for our content systems class


  • Weekly touch-point projects: Weekly micro-projects integrated with the internal community encouraging students to share their work and submit their progress for our coaches


Cohort 2 (Spring 2022)


  • Glossary: added a new glossary to refer to new and unfamiliar terms for students who may be at different level of expertise
  • Sessions upgrade: each session is now 2 hours, accommodating for more time with your teachers and groups


  • Student community: New integrated live community including chat, group messaging, live channels and live syllabus all in one place
Ready to get started with positive impact marketing?

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Develop an advanced set of marketing skills that drive more measurable results to any project and harness the power of psychology, purpose, storytelling, and impact to build trust in an increasingly skeptical world.

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