Growth and discoverability are still one of the most important focuses on Instagram. Instagram Collabs allow you to invite someone to collaborate on a Feed post or Reel so that they can share the content with their followers. Both sets of followers will see posts and videos shared. Views, likes and comments will also be from both accounts.
This feature presents an excellent opportunity for podcasters, professionals, experts, and even brands looking to collaborate on Reels and much more.
How to use Instagram Collabs
After uploading your Reel or Feed post, go to the share screen as usual, and then tap “Tag People.” In the bottom right corner, you’ll now see an option to “Invite Collaborator.” After tapping, search and choose the user you’d like to collaborate with.
After choosing your collaborator, share the post as usual, and the creator will receive a request in their DMs. The post will not appear in the feed until they’ve accepted your request (at the moment, you can only collaborate with one person at a time). If you get invited to a Collab, you’ll be able to find it in your DMs.
This feature has got lots of potentials for people to work together, amplifying their reach on Instagram. However, there are a few things you want to bear in mind when using this feature.
The content you post will be shown on both the collaborators’ accounts, which means the branding must reflect both styles and personalities. Collabs will require some communication and coordination of efforts but could be well worth it to cross-promote content and save time.
Cross-promote with podcast guests
This feature could become an excellent asset for podcasters promoting their show.
Podcasts are hard work, and promoting each episode is an essential piece of the puzzle. Asking guests to reshare content on social can be tricky, so adding them as a collaborator could be a great way to help your guests resharing a video snippet to their audience.
Before inviting them to collaborate on a feed post or Reel taken from the podcast, I would always check your guests. Use this as an alternative to manual posting with the incentive of saving them time and amplifying reach.
Set up a competition
Collaborations make the world go round, and surely competitions can be a great way to spark engagement. You can partner with fellow small brands or experts and organise a joint giveaway together. Create one post that reflects the different brands’ branding, and share it across your accounts. It also makes it easier to monitor followers. Currently, you can only collaborate with one account, but this may change in the future.
Collaborate on a Reel
Video content is king, and Reels are still showing to have significant traction in the feed. The world is opening up again, so you could even collaborate on a Reel in real life. It may be the most time-consuming way to use the feature, yet it may also be the most effective solution to create excellent content – and no, that is not just limited to viral dances.
Don’t be afraid to play and experiment with this new feature. Like anything else, coordinating and working with other people requires some management skills, yet it’s worth it (if anything, for the incredible connections you can make along the way). Collaboration should be an essential aspect of growth on social media, and by pairing up, we can encourage discoverability online.