Join Inge Hunter and Fab as they dive into a world where data meets marketing. They chat about smart ways to use data in social media, how AI is changing the game, and why emotional content still matters.
You’ll hear their take on breaking down complex data for clients, navigating today’s crowded marketing landscape, and their thoughts on bringing more respect to the marketing profession.
About Inge Hunter
Inge Hunter is a leading voice in digital marketing and the founder of Clue Content, a company revolutionising social media with AI-driven content creation. Through Clue, Inge empowers brands to achieve consistent, impactful results by transforming complex data into simple, actionable strategies. An award-winning entrepreneur, best-selling author, and international speaker, Inge’s passion lies in making high-quality content accessible, helping brands move from guesswork to growth.
Episode Resources
- Clue Labs: check it out here
- Clue Content: find out more
Making Sense of Marketing Data
Data can be overwhelming for marketers. While most of us stick to the basics like reach and engagement, Inge shows us there’s more to the story. She points to four key metrics we should all watch: reach, engagement, followers, and link clicks. Each one tells us something important about how our campaigns are doing.
Data can actually make things clearer, not more confusing. For example, when you spot big differences between reach and impressions, it can tell you a lot about how your audience really behaves. This kind of insight helps create social media strategies that actually connect with people.
“Moving beyond basic data reports to develop a comprehensive data-driven strategy involves analysing social media for more than just high-performing posts.”
Inge Hunter
Turning Data into Action
Even with all this data at our fingertips, many marketers struggle to use it to make decisions. But Inge sees it differently – data isn’t just a report card, it’s a chance to try new things. When the numbers start dropping, that’s actually an exciting time to experiment. By looking at both industry trends and what competitors are doing, you can find fresh ways to grow and engage your audience.
Making Marketing Work for Everyone
Inge’s thinking goes beyond just numbers – she wants to change how marketing works. She believes social media marketing shouldn’t just be for those who can afford expensive ads. Her goal? Make social media a reliable way for any business to grow, without getting stuck in the paid advertising trap.
She wants us to see data as more than just numbers on a spreadsheet – it’s a crucial part of marketing that deserves serious attention. The idea is simple: businesses shouldn’t need huge ad budgets to succeed; they just need to understand their data better.
What This Means for Marketing’s Future
The chat between Fab and Inge highlights something important: marketing is moving from gut feelings to data-backed decisions. While creativity is still super important, using data smartly makes everything work better.
