From teaching kids in China to teaching businesses how to sell through email, Alex Thompson’s journey is anything but predictable. In this episode, Fab sits down with Alex as he spills the secrets to building a successful email marketing business, why niching down was a game-changer, and how AI is shaking up the copywriting world.
Episode Resources
Purpose-driven copywriting course: find out more
Email marketing foundation course: find out more
Listen to EP 220: “Overcome Self-Doubt and Build Confidence with Copywriter Dan Nelken” – listen here
A Self-Help Guide for Copywriters by Dan Nelken: Check it out
Alex Thompson on Finding Success in Email Marketing
Alex Thompson is an email marketing copywriter and strategist, who has recently launched his new email marketing agency. He left a 4-year career in teaching at the start of the pandemic to start his own business, ACT Copywriting. Since then, he’s worked with clients such as Maya Jama, Alice Liveing, Lauren Jumps, and Lea Turner.
Alex tried his hand at all sorts of copywriting before finding his sweet spot in email marketing. This focus really cleared things up for his business and let him get really good at what he does.
By zeroing in on just email marketing, Alex managed to create steady income, simplify his work, and double his business pretty quickly.
Working with clients like Leah Turner and Alice Liveing taught Alex a lot about having good systems while staying flexible. Let’s face it – these clients are busy experts who need someone who can deliver without constant hand-holding.
Alex learned to adapt his processes to fit their schedules and needs, making everything run smoothly. His advice? Get to know what your clients actually need and make your processes work for them, not the other way around.
Key Attributes of an Effective Email Marketer
What makes a good email marketer? Alex says it’s a mix of creativity, resilience, and analytical thinking. You need creativity to write emails people actually want to read, resilience to bounce back when things don’t work (and they won’t sometimes), and analytical skills to figure out what’s working and what’s not.
Plus, Alex believes you need to be comfortable with the whole package – managing the software, designing the emails, and getting into the nitty-gritty of segmentation and automation.
Alex wants to clear something up: good email marketing is about building relationships with people who’ve actually said “yes, I want to hear from you.”
When you focus on giving value to people who’ve opted in, email becomes an incredibly powerful tool for building connections and driving sales.
