In this week’s episode, Fab is joined by Nick Entwistle, who shares his journey on One Minute Briefs, where you pitch ideas in just a minute. Our co-host Emma York breaks down the ups and downs of LinkedIn hashtags and chats about the buzz around Threads rise to becoming the 5th most downloaded app.
Episode Takeaways
- Social media is always changing, and Threads is a great example of that. While it’s gaining traction, it might need to step up its game to offer more structured content. On the bright side, the longer editing time for posts is a nice perk users will likely appreciate.
- Simplicity can be super powerful in advertising. For example, starting with a clear message is key, and it’s important to balance creativity with clarity so your message hits home without getting lost in cleverness.
- When it comes to personal branding, being creative in how you present yourself really matters. Unique touches like creative business cards or eye-catching emails can make a lasting impression and help you stand out in the competitive marketing world.
- “One Minute Briefs” shows how working within constraints can spark creativity. Limiting time encourages quick thinking and makes sharing ideas less intimidating, creating a supportive community that’s especially beneficial for remote creatives.
About our Cohost
Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital. Find out more about Emma on social:
TikTok: @freshapproachdigital
Instagram: @FreshApproachdigital
About Nick Entwistle
Nick is the Creative Director and Founder of the Bank of Creativity, working with agencies and brands to create compelling content to engage their audiences and generate big interest in their products or services.
Also, he is the founder of our global user-generated content community, @OneMinuteBriefs, which has a client list featuring the likes of WWF, Twitter, Coca-Cola, Oxfam, Pringles, Adobe, PG Tips, KFC & Guinness.
Aside from his creative work, Nick has 170,000+ followers on his various social channels including @AgencyQuotes, which is a popular social feed, where the creative industry around the world share all the #ThingsYouHearInAgencies. Plus, he has five published books and hosts events and meetups for the creative community. He delivers inspirational talks/workshops at agencies & universities and has spoken at industry & business events for the likes of Lloyds Bank, SKY, The Drum & BBC.
Nick is also an official supporting partner of anti-cyberbullying foundation, Cybersmile.
LinkedIn: Nick Entwistle
Episode Resources
Perplexity: here
TLDV case study: here
ClickUp Comedy account: here
Lazy marketing examples: here
Post about Lionel Ritchie:
