Ever feel like you’re swimming in a sea of likes and follows but still missing something? Becky Pierson Davidson is here to dish out the ultimate recipe for creating a community where everyone feels at home.
Fab and Becky chat about the great shift in community experiences for 2024. Plus, learn how to start small with 1-to-1 conversations that’ll make your community members feel like they’ve found their tribe.
Becky’s gems on audience definition, data magic, setting expectations, and creating safe spaces are absolute gold.
Takeaways
- Becky’s big on starting small and personal. She suggests having one-on-one chats with potential community members to really get to know them.
- Keeping your finger on the pulse of your community is a must. Becky recommends looking at your email stats—like who’s opening and clicking through—as well as running surveys.
- Creating a community where people feel safe and valued is key. Becky emphasises the importance of setting clear goals and modelling the behaviour you want to see.
About Becky Pierson Davidson
Becky Pierson Davidson (bpd) is a community builder, creator-educator, and founder of Affinity Collective –– a transformative experience design studio. She focuses on serving membership creators and online education entrepreneurs, helping them simplify their customer journey, and improve their member retention. As a user experience designer by training, Becky focuses on customer research and data analysis to develop community-driven product plans that drive results. Her happy place is at a whiteboard with a founder, bringing a vision to life.
Website: beckypierson.com
Linkedin: Becky Pierson
Instagram: buildwbecky
Episode Resources
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