Are you hesitant about giving away your valuable content for free? What if we told you you SHOULD give away your best content for free?
In this episode, we have the pleasure of welcoming (back) the brilliant Kevon Cheung to discuss the power of building in public and the importance of generously sharing valuable content.
Throughout this insightful episode, Kevon shares his experiences and valuable insights to help us reimagine how we approach content creation.
Episode Resources
- Kevon EP 089 – click here to listen
- Jobs to be Done, discussed by Amanda EP 148 – click here to listen ”Give away your best content for free”
- Neil Patel on SEO and content – click here to watch
The Power of Building in Public
Kevon highlights the initial hesitations many creators face when they consider giving away their knowledge for free. Instead, he advocates for structuring valuable information in a way that provides true value and easy accessibility to potential buyers.
By involving your audience in the creation process, Kevon demonstrates how giving away valuable content can attract more people who are genuinely interested in your products. When you give away your best content for free you can build loyal fans. He emphasises the importance of building relationships and the perks of having a community that is actively engaged.
Engaging your Audience
Kevon provides creative examples of engaging your audience, such as asking questions and sharing your product-building journey. By doing so, you can keep your audience intrigued and excited about what’s to come.
He also stresses the significance of comprehending your audience’s needs and pain points. By incorporating accountability and actionable results into your content, you can offer value beyond acquiring knowledge, which is essential for building trust and long-term customer relationships.
About Kevon Cheung
Kevon is a serial entrepreneur with experience in kids’ coding education and SaaS.
Despite working hard in his career, he felt like a nobody. So at the end of 2020, he decided to build himself a presence and a voice online.
That’s when he discovered the power of building in public and went on to create multiple products, working closely with his community.
He is the creator of Public Lab, the author of the Twitter book “Find Joy in Chaos”, and the founder & head teacher of Build in Public Mastery.
His 1st project, Build in Public Definitive Guide, has been read by 20,000+ entrepreneurs.
