In today’s episode of our podcast, we dive into the concept of “hook, line, and sinker” for creating compelling content. Our guest, Amanda Natividad, shares some valuable insights that are sure to upgrade your content writing game.
Learn how to hook your audience with a captivating promise. Discover the art of providing meaty, engaging content that delivers value. Uncover the secrets to leaving a lasting impression or inspiring action.
In this episode you’ll learn…
- The concept of “hook, line, and sinker” for writing effective content, and how it can be applied to various platforms and formats.
- The importance of receiving feedback in the content creation process and how it can improve the quality of the work.
- The changing trends in content consumption and how marketers need to adapt to different preferences and formats.
- The role of research and journalism skills in content marketing and how they can enhance the quality and credibility of the content.
Hook, Line, and Sinker: Crafting Irresistible Content
One of the main highlights of the episode is the concept of “hook, line, and sinker” introduced by Amanda’s boss, Rand Fishkin. This strategy emphasises the importance of captivating your audience right from the start, delivering valuable content, and leaving a lasting impression.
The hook acts as a promise, capturing your reader’s attention, while the line provides the meat of the content, supporting the hook. Finally, the sinker is the desired outcome or action the writer wants the reader to take.
Understanding Necessary versus Optional Tasks
An important point Amanda raises is the distinction between necessary and optional tasks. In the fast-paced world of marketing, it’s easy to get caught up in endless to-do lists.
Amanda encourages listeners to prioritise tasks, letting go of the unnecessary and focusing on what truly matters. By letting go of unnecessary tasks, marketers can streamline their efforts and deliver exceptional content.
Trends, Examples, and Challenges
The conversation then shifts to the changing trends in content consumption. Fab and Amanda explores the effectiveness of case studies and lists, which have been popular formats in the past.
She emphasises the importance of breaking down information from different perspectives through examples and case studies. Additionally, Amanda acknowledges the challenges that marketers face with ever-changing trends and the need to adapt to new platforms and formats.
About Amanda Natividad
Amanda Natividad is VP of Marketing for audience research startup, SparkToro. She’s also a contributor for Adweek, a Le Cordon Bleu-trained chef, and a former journalist. Amanda previously led marketing for Growth Machine, led marketing for Liftopia, built Fitbit’s B2B content program, and led content and communications for NatureBox.
In her spare time, she teaches a course called Content Marketing 201 and she’s a frequent guest speaker, having spoken at AdWorld and MozCon, and lectured at Columbia Business School and Cornell University.