Yes, we are back with the Buffy chats. We swear we did not plan it, but it definitely ties in with this week’s conversations about purpose-driven copywriting and our guest Robyn!
Two Buffy the Vampire Slayer walk into a bar… If you want to hear the end of the joke, you have to listen to today’s episode.
Purpose-driven copywriting and psychology
We meet BTVS superfan and entrepreneur Robyn LeRoy-Evans. As a copywriter, Robyn’s job is to write in a way that communicates the value and benefits with personality and emotion.
Together we explore why you should read your copy out loud, why your intuition is your superpower. Plus, a reminder that you can run your business and life however you want.
In truthfulness, you can write in a way that brings up feelings of fear or shame in your audience.
However, this is not a sustainable strategy, as they end up feeling like they’ve being emotionally manipulated into buying from you. The psychology of buying is a very fine art indeed.
As we explore purpose-driven copywriting we dive deep into:
- Make copy more relatable to your audience
- How to show up as your whole self with a purpose-driven approach
- Listen back to your writing to improve your copy
“Make sure you honor your own boundaries and putting out into the world how you would want to be treated yourself.”
Robyn Leroy-evans
About Robyn LeRoy-Evans
Robyn LeRoy-Evans is a Buffy The Vampire Slayer Superfan and the Founder of ECHO+SCRIBE. She writes Personality-Led Copy for Biz Owners & Brands That Give A Damn about the power and influence of their words.
Her approach to copywriting is centered on bringing the ‘true you’ to the forefront in fun. Even more so, she explores out-of-the-coffin ways while amplifying your message so you can make a bigger impact.
She believes copy shouldn’t guilt or shame anyone into buying. In fact, the best way to get noticed in the biz world is with words that scream “this is so me!”
Website: www.echoandscribe.com
Words that sell: www.echonandscribe.com/website-words-that-sell
Instagram: https://www.instagram.com/echoandscribe
“My business can look however I want it to look and that is so important to hold on to because there’s nobody who can run your business like you can.”
Robyn Leroy-evans
