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podcast episode

Understanding positive impact marketing

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CLASS IN SESSION

Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy. Learn more about it in this episode

Positive impact marketing is a framework that includes social and sustainable considerations into your overall strategy.

Positive impact marketing goes beyond promoting your brand as it is rooted in purpose, helping to deliver lasting social impact. Learn how to create a value-driven message rooted in positive impact marketing principles, empowers your audience and drive positive change.

Learn about the 4 core principles for your strategy:

  • Purpose – impact is driven by purpose and a clear vision
  • Values – identify your values to aid company direction
  • Pillars – define pillars to direct your marketing strategy
  • Relationships – relationship with your audience becomes a priority

You can build a customer-driven strategy that focuses on relationship building. We’ll take you through an exercise to better refine your values as a way to connect with your audience.

Get results in your marketing strategy and become a certified marketing strategist in 6 weeks: click here

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