In the first episode of 2021 Fab has a chat with Dan Murray-Serter, co-founder of Heights. We talk about how newsletters and emails have supported Heights in its growth (and secured a crowdfunding goal in record time!) – expect the unexpected, including the guest appearance of the fluffiest cat in the UK.
We all know that emails and newsletters have been around for ages, but did you know they can be absolutely key to business growth? It’s true! Email marketing has been found to be forty times more effective at acquiring new customers than both Twitter and Facebook combined.
Dan shares his secrets on how to build an email list. First, we look at how to segment it, and create personalised campaigns that effectively communicate with subscribers. Trust us, it’s not just about creating the right subject lines. In fact, it’s also automating the sales funnel to keep things running smoothly.
Don’t miss out on this exciting episode and get ready to learn from Dan’s experience and spice up your email campaigns!
About Dan Murray-Serter
Dan is the Co-Founder of the brain care company Heights. He is also the host of the UK’s top business podcast, Secret Leaders. Dan’s focus on writing about mental health and science comes from his own experience battling anxiety, burnout, depression, and insomnia – and his experience of solving a lot of this through diet and supplementation is exactly what led to him starting Heights.
- Social Media: Linkedin / Twitter / Instagram
- UK’s #1 Business Podcast: Secret Leaders
- Website: Heights
Resources mentioned
- Heights newsletter: Read one here
- Klaviyo: find out more
- Viral loops: find out more
