The first episode of Alt Marketing School is out and live! In this first lesson, we take a deeper look at some of the upcoming social media and marketing trends for 2021.
We’ll go through some key learning from the report the team from Talkwalker recently partnered with HubSpot to interview 70 global experts (including yours truly) on their thoughts and predictions for the year ahead.
Below I summarise my top 4 trends (the ones I personally think would be the most relevant in 2021).
Core takeaways include:
- Marketers won’t be focused on creating content, but facilitating it.
- Understand where your brand sits within the crisis and make the time to get clear on what your customers want and need from you. This will be key in your communication strategy.
- Tap into the ‘social’ aspect of your social media strategy and tap into the human side of your brand by putting yourself out there.