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8 WEEKS · COHORT-BASED COURSE

Positive Impact Marketing Certification

Cohort 8 · April 2nd – May 28th

Seats capped at 35 students 💛

From Theory to Action

Helping You Gain Real-World Skills and Build Powerful Systems

Do you think marketing should feel more like a heart-to-heart than a boardroom pitch? Our marketing rebels get it.

They rave about diving headfirst into a world where marketing isn’t just about spreadsheets and stats, but stories that stir the soul. It’s all about making a mark with marketing that’s as ethical as it is inclusive, turning the dial on how we connect, campaign, and create.

But also, it’s marketing that prioritises systems and processes to help us making more time for our creativity, connections and driving stellar results.

With our training we have supported over 400 marketing rebels in the past 3 years

Where Heartfely Marketing...

Unlock the Secrets of Heartfelt Messaging: Dive headfirst into the art of messaging that connects on a human level, where audience persona research isn't just a task—it's your ticket to unforgettable conversations.

Build Communities, Not Just Followers: Learn the ins and outs of community design that turns your brand into a living room where everyone's invited, engaged, and eager to stay.

...Meets Efficiency

Streamline Your Content Like a Pro: Say goodbye to content chaos with workflows and audits that make your social media strategy as smooth and enjoyable as your morning cuppa.

Systems That Do the Heavy Lifting: Discover how to set up marketing systems that work while you sleep, turning your impact audits and brand manifestos from to-do's into ta-da's!

over the next 8 weeks you will experience
...a confidence boost like no other

where you stride into the marketing arena ready to dazzle, armed with insights and strategies that leave doubt in the dust.

...the ultimate community of cheerleaders

making the journey of learning a joint one, where collaboration and support are the stars of the show.

...expert frameworks & systems

as we’re pulling back the curtain on marketing frameworks and systems that’ll have you wondering, “where have you been all my life?”

...time saved in heaps and bounds

 as we deliver the ultimate toolkit for any marketer, with a playbook full of templates, cheatsheets and resources that will make you gasp in awe.

...foundations stronger than you’ve ever imagined

 establishing the step-by-step process of building a standout brand identity, messaging, personas, and strategy.

...strategies that sing to the tune of each unique brand story

tailoring your approach to resonate deeply with the right audience, ensuring every campaign is not just heard but felt.

Not sure if our certification is for you? Check the full curriculum

Access our full curriculum including dates, sessions and more information about what to expect from our course.

Who is it For?

New marketers looking to grow in a friendly, nurturing environment.

Consultants and freelancers ready to level up and dazzle clients with results that speak louder than words.

Professionals craving the confidence to leap into a new marketing role or elevate their current position.

Small business owners aiming to sprinkle some joy into the marketing mix and build winning strategies.

Growth Opportunities

New marketers: With your toolkit brimming with SEO prowess, copywriting brilliance, and funnel finesse, snagging that dream job is just around the corner.

Consultants, freelancers: Build your marketing business on the backbone of strategies that dazzle, driving clients to your door with marketing that truly moves.

Professionals:Arm yourself with cutting-edge strategies that make you not just promotion-ready, but promotion-irresistible.

Small biz owners: Build result-driven and repeatable strategies marketing that are all heart, setting you apart.

This is for you if...

What Our Rebels Have to Say

Fellow marketers who took this course have something to tell you
Andrea Reeves
Type C Creative
5/5

I have learned so much from this course! Even as someone who has worked in marketing for years, it can be so overwhelming to market your own business. Fab and her team of expert guests broke down the most important things step-by-step and the result is a marketing plan for my business that is clear, exciting, and strategic. I feel so much more clear about what the purpose of my business is, who I want to help, and what I want to offer.

Laura Mitchell
PPIE Manager for North West London Clinical Research Network at ICHT
4/5

Loved the enthusiasm from Fab, and appreciate all the discussion and experience and collaboration from my course mates! It was really nice to be able to work with people from all backgrounds and experiences and collaborate.

Emma Parker
Videographer
5/5

This course has helped me solidify marketing systems as I work with my clients. Video editing often bleeds into social media consultation and I have a lot more confidence as I make recommendations on posting schedules, content, and repurposing.

Leya Carle
Founder of Luup
5/5

This course is sooo good. It has taught me everything I didn’t know I needed to know about marketing. Fab’s energy to each class is amazing and brings everyone together.

Monica Moldoveanu
Marketer
5/5

I’ve enjoyed this course so much, my biggest takeaways are my new brand positioning and also copywriting techniques that I will start applying straight away. Also loved Fab and all the teachers, and had fun which is not something I can say about other programs and helped keep us engaged. Sad for it to be ending!

Meet your marketing bff

Fab Giovanetti

With Fab Giovanetti at the helm and a crew of marketing experts for guides, you are not just learning—you are leading the charge in a marketing revolution.

Fab Giovanetti is an award-winning author, entrepreneur and marketer of 13 years.  Featured in The Next Web, Business Insider, Forbes among others, she was nominated one of the 50 digital women to watch in 2023 and 2022. She was also recognised among the top 100 Marketers in 2023 by Growth Daily and one of the Top 100 Marketing Influencers Index 2023.

Meet our faculty of teachers

Step right up and meet the minds lighting up the stage at Alt Marketing School. Access on-demand training from our amazing faculty, each with their own set of marketing superpowers, from weaving compelling brand stories to conjuring up strategies that captivate audiences far and wide. 

This could be you in just a few weeks

I have implemented everything I’ve learnt and MORE this has been amazing and I will miss our sessions so much!

This course has made me finally get EXCITED about the potential of marketing rather than stressing about it all!

Super excited for graduation but also sad as this course has been wonderful. So enriching and such a lovely cohort.

Thank you all for such an informative and fun course. It’s been a pleasure and my Tuesdays and Thursdays won’t be the same!

I am grateful to all of our teachers for their time they dedicated to put the course together in a way that was easy to follow and understand. Thank you!

 I’ve learnt so much more than I expected and can’t thank Fab & all the wonderful teachers enough for that! Enjoyed getting to know the other students and have had a wicked time.

Thank you for such an inspirational mood and your vibe, Fab! And also now I understand that marketing can be with positive emotions.

Thank you for all knowledge bombs and getting to know some amazing people and hang out with such a good team <3

Get lifetime access to our certification curriculum

Each week you'll get access to

access 20+ templates like marketing funnel builder networking tracker story bank content vault content repurposing system accessible content checklist

your growth is our growth

We believe that every marketer brings unique insights, experiences, and skills to the table, and we’re here to amplify and celebrate that.

including amazing sessions like ... ... ... ... ...

building in public mastery

with Kevon Cheung

How to create inclusive systems

with Andrea Reeves

the power of one liners

with Tucker Bryant & Jesse Warren

is your website ruining your efforts?

with Emily Jones

remove tedious marketing tasks

with Anna Burgess Yann

scroll to see an example of our calendar ... ... ... ... ...

Important: whilst we meet every Tuesday 6pm UTC, bonus and optional sessions calendar changes week by week and you will be able to access via our events tab.

tuesday

90-minute class

mandatory session

wednesday – optional

accountability session

bonus co- working or office hour

thursday – optional

expert workshop

bonus guest session

your 8-week journey

during our cohort you'll work on two projects ... ... ... ... ...

brand identity & audience persona

WEEK ONE TO FOUR

ultimate marketing plan

WEEK FIVE TO EIGHT

welcome & brand manifesto

Learn how to share your journey in public, the core principles of value-driven marketing and how to craft powerful messaging.

01
02

relationship-driven Marketing Funnels & Copywriting

Delve into the art of crafting compelling copy that resonates with purpose, and learn how ro compelling marketing funnels centred on genuine customer relationships, ensuring long-term loyalty and elevated conversion rates.

audience personas & market research

Unlock insights into customer personas and behaviours, ensuring ethical data practices for meaningful, trustworthy marketing strategies.

03
04

assignment hot seats & community design

Join us for a hot seat session where you’ll be presenting your assignment progress within your group. You'll also explore foundational strategies to build, nurture, and engage vibrant communities.

Social Media auditing & Content Workflows

Enhance efficiency and impact by refining your content creation, distribution, and analysis processes. Assess current social media efforts, pinpoint areas of improvement, and craft a strategy to elevate your online presence and engagement.

05
06

OKRs, impact Reviews & Operating Systems

Discover the blueprint to streamline, optimise, and integrate your marketing tools and processes for cohesive, high-impact results.

SEO for user intent & Marketing Strategy

Chart a comprehensive marketing roadmap, integrating best practices with innovative techniques. Dive deep into SEO strategies that prioritise user intent, optimising content for genuine engagement and organic search dominance.

07
08

hot seats assignment & Ethical, Accessible Strategy considerations

Join us for a hot seat session where you’ll be presenting your marketing strategy assignment progress within your group. Access our expert panels as we delve into the importance of ethical and accessible marketing.

graduation night 🪩

Join us for our graduation, and after some closing words, you’ll be put in your accountability groups to present your plan to our expert!

09

it's time to make marketing better fun  human kind accessible

Hear what our graduates have to say

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Cohort Seat

One-time payment
£ 1,750
  • Weekly Interactive Live Sessions
  • Intro to Brand Archetypes (worth £57)
  • Intro to Buyer Psychology (worth £57)
  • 84 In-depth lessons
  • 2 projects to apply learnings
  • private community of peers
  • BONUS: Optional Accountability Session
  • BONUS: Optional Live Guest Workshops
  • 20+ Plug-n-play templates
  • Content & Prompt Swipe Files
  • Lifetime Access to Course Material
  • Direct Access to Fab & Coaches
  • Guided Feeback and reflections
  • Course Certification Upon Completion
Popular

Three Instalments

Payment plan
£ 584
/month
  • Weekly Interactive Live Sessions
  • Intro to Brand Archetypes (worth £57)
  • Intro to Buyer Psychology (worth £57)
  • 84 In-depth lessons
  • 2 projects to apply learnings
  • private community of peers
  • BONUS: Optional Accountability Session
  • BONUS: Optional Live Guest Workshops
  • 20+ Plug-n-play templates
  • Content & Prompt Swipe Files
  • Lifetime Access to Course Material
  • Direct Access to Fab & Coaches
  • Guided Feeback and reflections
  • Course Certification Upon Completion

Six Instalments

Payment plan
£ 292
/month
  • Weekly Interactive Live Sessions
  • Intro to Brand Archetypes (worth £57)
  • Intro to Buyer Psychology (worth £57)
  • 84 In-depth lessons
  • 2 projects to apply learnings
  • private community of peers
  • BONUS: Optional Accountability Session
  • BONUS: Optional Live Guest Workshops
  • 20+ Plug-n-play templates
  • Content & Prompt Swipe Files
  • Lifetime Access to Course Material
  • Direct Access to Fab & Coaches
  • Guided Feeback and reflections
  • Course Certification Upon Completion

Cohort Seat

PAYMENT PLANS AVAILABLE UPON APPLICATION BEING ACCEPTED
£ 1,750
with options of one, three or six payments
  • Weekly Interactive Live Sessions
  • Intro to Brand Archetypes (worth £57)
  • Intro to Buyer Psychology (worth £57)
  • 84 In-depth lessons
  • 2 projects to apply learnings
  • private community of peers
  • BONUS: Optional Accountability Session
  • BONUS: Optional Live Guest Workshops
  • 20+ Plug-n-play templates
  • Content & Prompt Swipe Files
  • Lifetime Access to Course Material
  • Direct Access to Fab & Coaches
  • Guided Feeback and reflections
  • Course Certification Upon Completion

We do things a bit differently

“Fab has a beautiful way of teaching, lots of jokes and humour. Excellent!!

“Fab is energetic, insightful, easy to understand, and positive energy. It was a great session.”

“This session was incredible! I earned many storytelling tools and techniques, the teacher teaches well, and she’s lovely.”

Not sure if our certification is for you? Check the full curriculum

Access our full curriculum including dates, sessions and more information about what to expect from our course.

Frequently Asked Questions

Our curriculum is constantly refined to break down what you can access as resources and our schedule of live classes. Check our full release notes here to see the latest updates for each of our cohorts.

Currently, our cohorts are capped at 35 students (including our partner scholarship spots) to ensure maximum support for each student – check their experience on our wall of love. Once our cohort is full, you’ll be able to apply for the next available dates.

Not only you will gain invaluable foundational knowledge in your marketing,  but you’ll also create two bespoke decks – including a brand identity and persona deck and an in-depth marketing plan, you can use for your business, clients or as a case study.

You’ll be working on two projects for the duration of the cohort, helping you set systems and frameworks in a given scenario, which you can then implement for your own work. Aside from your weekly workshop, you are looking at an extra 2/3 hours of work each week.

To receive your certificate you’ll need to attend at least 75% of our mandatory expert workshops and submit your draft of a marketing plan. If you miss multiple sessions, one of our coaches will check in with you offering options to directly connect to discuss your individual case. 

All students will get recordings of the sessions. In order to receive our certificate you’ll need to attend at least 75% of our live workshops. Even more so, the magic happens live as you’ll be able to implement learnings in real time, experiment with fellow students and better connect with our teachers.

If you are a marketing beginner with a brand or company you’d like to work on then YES, this course is for you.

 

If you are a new marketer looking to break in the industry, you’ll be able to access extra mentoring during our orientation call to help you make the most of the projects and assignments.

There will be a private community space where you can share your ideas, get feedback, ask for help, get accountability and more.

We offer optional bonus 1-hour long office hours as well as 90-minute co-working sessions, also available for the wider student community. You’ll not only get a chance to connect with your cohort, but also with AMS graduates whoo walked the path before you.

You will have lifetime access to all the course content. Revisit it anytime you want a refresher. 

Yes. In order to receive your certificate, you’ll be asked to submit your own draft of a marketing plan. This is a a 10/12 page document that encompasses the building blocks of a strong marketing strategy based on what you have learned about throughout the certification.

Yes! There will be limited seats for limited fee reductions through our marketing for good scholarship. You can apply directly through our form, each request will be reviewed individually by our team.

Yes, if you’d like to get seats for your co-founder or team, you can let us know in our application form and they’ll get 50% off their seat.

We honour full refunds up to 7 days after enrolment of individual students (your payment date). While we cannot offer refunds 7 days after student enrolments or after a course begins, we can always transfer your registration to another cohort. All other refunds will be reviewed on case-by-case basis.

Want to dive deeper?

Grab our updated curriculum, including the full schedule of our live sessions for our upcoming cohort

or click anywhere else on the page to close the popup 💛

What is your marketing style? Unlock your superpowers 🖤