We're Alt Marketing School. We teach the human, honest, actually-useful side of marketing, to the people figuring it out as they go.
a legendary f*cking human who shows up with curiosity and heart, asks the real questions, celebrates messy progress, and genuinely roots for everyone else in the room.
I’m Fab, founder of Alt Marketing School. I’m an Italian girl from a small country town who learned early that if you want something to exist, you build it yourself.
Marketing kept getting handed to people without anyone ever showing them how it actually works. I’d lived that. I was tired of marketing that felt icky, gatekept, and built for people who already had a seat at the table.
Six years, real setbacks, and a lot of stubbornness later: Alt Marketing School exists to give new and early-stage marketers the map nobody gave me. Training that’s human, honest, and built by someone who knows exactly what it feels like to be handed the job with no instructions.
Our people are new and early-stage marketers: 0 to 3 years' experience, career changers, accidental marketers, and anyone handed marketing responsibility without proper training. They're self-taught, scrappy, and used to figuring it out alone at 11pm.
Before joining, I was flying the marketing plane solo. Joining AMS was like instantly getting an entire crew and ending my decision fatigue. Before, I felt so alone in some of my marketing struggles. Since, I've met people from across the world who are in the same boat as me.
Live training, real feedback and a genuinely supportive community. Our courses and templates now live inside the All-Access Pass, so learning stays connected instead of scattered across one-off downloads.
Courses, workshops, templates, live sessions and the community, all in one place. Pay what fits, from £15 a month.
Join the crewOur accredited cohort for marketers who want to practise ethical, positive impact marketing with a coach and a crew beside them.
Get the curriculumSix months with an AMS coach and a group of 4 or 5. Pay what you can, from £5 a month. The next group starts early 2027.
Apply nowWe chose access over exclusivity on purpose. Our community and training fees are set to cover the real costs of delivery: coaches, teachers, operations, and learner support. Growth and sustainability increasingly come from partners, sponsors, employer-funded training, and values-aligned companies who want to help fund the next generation of marketers.
Every partnership helps us pay teachers, fund scholarships and supported seats, and keep pricing accessible.
Our coaches work in marketing right now. Our ambassadors went through the school, and most of them stayed.
I did not expect to find community in an online marketing school. I especially did not expect to feel it this quickly. But what keeps you is the camaraderie, the no-nonsense support, and the fact that no question goes unanswered.
Finding like-minded people online is truly a beautiful experience. I’ve had the opportunity to learn from and receive feedback from incredible professionals I might not have met in the traditional professional world.
This certification gives you the space to think about your business. Fab, Christie, and the team behind the school are legends. Always available and cheering us on to progress.
Even though I’ve been working in marketing for over a decade, I still find that I’m having ‘aha’ moments by being a part of Alt Marketing School. I’m making connections and learning daily.
I’m really enjoying expanding my marketing knowledge further with the Alt Marketing School run by Fab Giovanetti. If you’re looking for action-oriented training you can do whenever, wherever, I recommend it.
This course was packed with value. Even with my background in marketing departments, I learned SO much and found it incredibly worthwhile. Definitely do this certification if you’re looking to skip the sketchy marketing tactics and learn real, honest-to-goodness strategy.
