In this episode, Fab and our co-host Becca chat about copywriting. We are also joined by copywriter guest Mel Barfield spilling all the beans about why “writing drunk, editing sober” is the creative hack you need.
We’re diving into authentic content creation, dodging shiny object syndrome, and letting ideas “joyfully fester” into perfection. From freelance tips to social media savvy, this episode’s got it all.
- Cultivate flexible writing methods that adapt to your mood and individual needs. Use techniques like analog writing and spider diagrams to brainstorm and allow your creative work to “joyfully fester” to be more authentic.
- Leave room for uninhibited creative writing followed by time for more careful, structured edition. “Write drunk. Edit sober”
- Approach freelancing as a collaborative endeavour. This approach allows for more flexibility, reduces stress, and contributes to higher-quality work by giving you the creative freedom you need to produce your best work.
- Maintain a consistent tone of voice as a core aspect of your brand strategy. Use you gut feeling to stay authentic. Tone of voice should not be an afterthought but a fundamental part of your brand strategy.
About our Co-Host
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocial
TikTok: @beccasocial
About Mel Barfield
Mel is a Creative Copywriter, specialising in personality-packed copy. Also a qualified careers advisor, she’s worked as a childminder, shop assistant, local government grunt and event coordinator. As well as writing for Freelancer Magazine, Mel runs regular audio events for freelancers, as half of “Barfield & McKinney”
- Website: https://allcopymel.com
- LinkedIn: melaniebarfield
