Pride Month is here, and while some big brands are backpedalling, your business has the chance to step up with clarity, care, and impact. No float required to celebrate Pride at work.
You can feel the winds shifting. In the U.S., Donald Trump’s latest executive orders declare there are only two genders—scrubbing federal recognition of transgender identities and halting all diversity and inclusion initiatives across departments. It’s more than a political move.
It’s a declaration of cultural war, one that signals to trans people: You don’t belong here. With each speech and signature, the message grows clearer. Public support for queer rights is no longer safe from political backlash.
But this isn’t just an American story. In the UK, the Supreme Court recently ruled that the definition of “woman” in a key piece of legislation refers to biological sex. Trans women, yet again, are left in legal and existential limbo. This isn’t some abstract, far-off ruling. It influences hiring, safety, and healthcare access. It reaches into the everyday realities of people you might work with or serve. And it signals something even bigger: a creeping global consensus that inclusion can be compromised when politically convenient.
Then there’s the corporate sector. This year, we’re seeing major U.S. brands roll back Pride sponsorships, shut down internal DEI programs, and quietly scrub rainbow logos from June marketing campaigns. Under pressure from anti-“woke” investors and cultural backlash, companies are retreating fast from visible allyship. It’s not just that many brands won’t take a stand, they’re deliberately taking steps back.
Zero-Budget, High-Impact Ideas to Celebrate Pride at Work
If you’re a small business, a founder, a marketing lead, or just someone in a company who actually cares—you might be wondering: If even the big guys are backing down, how can I do anything that matters?
The answer is: you can. In fact, this year, your small gesture might be louder than their silence.You don’t need a Pride float or a six-figure ad budget. You don’t even need to single anyone out or put someone from your team on the spot. What you can do is show up clearly and visibly in small ways that say: “You matter. We care.”
Here are some easy, inclusive ways to support Pride Month at work without breaking the bank and a few examples from real brands who are already walking the walk.
Rainbow Your Logo on LinkedIn
Yes, it’s been done. And yes, it still matters. Especially this year, when silence will be the default. Adding a rainbow logo to your company’s LinkedIn profile isn’t performative if it comes alongside real intent. It’s a digital show of presence in a sea of absence.
Source: Big Sea article, Should Your Brand Use a Pride Month Logo This Year?
Organize an LGBTQ+ Volunteer Activity
Volunteering is easy to arrange, even for small teams. Support a queer community center, help an organization like Transpose (which helps trans people break into tech), or simply ask your team what causes they care about. The act of showing up together is a message in itself.
Build a Pride Playlist With Your Team
Ask your employees for their favorite songs and drop them into a Spotify playlist to share on socials. I mean, if Trump and MBS shake hands as Village People’s YMCA plays at Saudi-US investment forum yesterday, you can definitely cue some bangers for Pride.
Check out the queer playlist (scroll down to Celebrate) made by Australian startup Linktree. A mix of queer artists and ally favorites, shared with pride on Instagram.
Send a “Pride Moment” Email From HR
Spotlight a lesser-known LGBTQ+ icon in your internal communication or Substack newsletter. Someone like Marsha P. Johnson, Sylvia Rivera, or Magnus Hirschfeld. Bonus points for linking to a short documentary or article. This is a great way to educate gently and celebrate quietly.
Partner With a Local Gay-Friendly Spot
Reach out to a queer-owned café, bar, or bookstore and set up a small employee discount. You support a local business and give your team a cool reason to go out and celebrate.
Customer Alliance
Celebrate your customers who stand up for queer rights. Create a culture of allyship in which you praise and promote customers on social media not only for their success, but also for the values you share. Besides, any LinkedIn post that tags a bunch of people or companies always outshines a plain ol’ text post.
HubSpot’s LGBTQ+ Alliance focused on celebrating and supporting their own employees through events and benefits. While it’s unclear what the current status of the program is, it was once a key part of their Pride efforts.
Gay Trivia
Put a riddle on LinkedIn or Twitter about queer history in your field. Tech, fashion, food, whatever. The first people to get it right win Pride-themed swag like stickers or a donation made in their name.
Crack this code: I broke ciphers, not hearts, and helped birth a machine you now use to click “Skip Ad.” Who am I?
Think you solved it? Check your answer at the end of the article.
Urban Posters
No need for expensive billboards. Design a few bold but simple posters about a social agenda you care about. Add your logo. Print them. And hang them in popular spots around your city. You can take cool photos of these posters, share them on social media, and invite fans of your brand to do the same. For example, a cybersecurity company could create posters to fight cyberbullying against queer students.
Hilary Duff it
Remember that iconic 2008 PSA where Hilary Duff tells two teens not to say “That’s so gay”? Create your own video or reel (lighthearted or serious) that challenges an outdated idea. Keep it specific, don’t stop at “Love is Love.” Speak to your industry, your customers, your community.
Celebrating Pride at Work: Small Can Be Mighty
If this year feels heavy, it’s because it is. When rights are being rolled back and visibility is shrinking, even small acts of support become bold acts of defiance. You don’t need to make a scene. But you do need to be seen.
Whether it’s a playlist, a poster, or a Pride email. This Pride 2025, let’s be loud in the ways we can. No matter our size, budget, or brand.
Oh, and the answer is Alan Turing!
Don’t forget to connect with Raz Widrich Head of Brand at Euno on social including LinkedIn, Instagram
Ready to get started with positive impact marketing?
Set up power marketing systems build a marketing strategy that drives results, when you join our certification.
Develop an advanced set of marketing skills that drive more measurable results to any project and harness the power of psychology, purpose, storytelling, and impact to build trust in an increasingly skeptical world.
Take our certification, build your marketing plan and build your ultimate marketing toolkit.
