Another day, another chance for Fab (aka myself) to explore and experiment in the magical marketing world. I decided to have a little fun and explore every writer’s favourite tool and companion: online headline generators.
I have recommended Co-Schedule’s Headline Analyzer for years (more on this later in this piece). However, the analyser only examines the content you propose to it. It doesn’t come with great ideas when your brain is stuck and desperately looking for inspiration.
Therefore, I decided to have some fun and get to work by finding the best resources for those days when inspiration doesn’t come easy. You can argue that, with time, you’ll start learning more about what a great headline looks like, but it’s never an exact science.
Headlines that trigger a connection, emotion, or response are essential for the success of any story. You can also use powerful headlines for content, social media posts and your email marketing plan.
I will use the topic of a piece I’m looking to write for these examples. The subject is “the best tools to help you focus when working from home.” Next, I’m going to turn that idea into a sparkling headline. In this case, I won’t rely on any of my creative genius (humble brag) and will let the tools guide me.
- We’ll look at the title and online headline generators to come up with a title idea
- We’ll analyse our results with headline analysers
Let’s put some of these online headline generators to the test.
Title and online headline generators
Impact Blog Title Generator
Regarding coming up with title ideas, the Impact Blog Title Generator from BlogAbout gamified the whole process.
I won’t lie — I was utterly confused at first. I had no idea how the tool worked. Once you submit your topic, you get recommendations based on a “fill the blanks” process. From that, you’ll be able to save your favourite picks and send them to yourself via email if you’d like.
I would lie if I said it was the best tool for my experiment, as it gives me loads of ideas on a broader topic, but in my case, the subject was relatively narrow, so not all the suggestions worked.
Best Online Title Generator
This tool has a self-referencing name as it’s called the Best Online Title Generator. Big shoes to fill. The process itself is relatively simple. You enter your Main Keyword, then press the “Generate Titles” button. You’ll then be in charge of picking the best title (and making sure your headline is grammatically correct). Then, select the one that matches your content.
You can see some of the results above. The keyword you choose dramatically impacts making sure your headline makes sense. It is probably the most underwhelming option among online headline generators.
SEMRush Content Idea Generator
It seems this is a fun tool (powered by Isaac Newton).
It’ll come up with a few off-the-wall ideas — case in point, “The Most Popular Top Tools For Writers Incase Of A Zombie Apocalypse” — but you can argue it can shake up a stale title and give it a bit of a refresh.
I cannot promise I’d use “You Should Never Write About top Tools For Writers And Here’s why,” but with another topic, I’d be intrigued to click on the headline.
TweakyourBiz Title Generator
The TweakYourBiz Title Generator is one of the best tools and probably my favourite from this list. You enter your keyword, press “Submit,” and TweakYourBiz generates hundreds of titles.
Not only does it generate great titles, but it also gives you hundreds of ideas categorised by lists. Occasionally, you’ll still need some tweaking, but it’s well worth it.
Online headline analysers
Let’s say you found a headline that works; what happens next? After you get your headline, it’s time to test it before it sees the glory of the stage light.
I’m going to use the following title as an example: The Ultimate Guide To Top Productivity Tool For Writers.
Analyser tools are the little helpers that come to your rescue when you (A) already have what you think is a genius headline idea on your own (B) created a headline with one of the previous tools I shared. They can be as powerful as headline generators, and I usually use these bad boys over generators altogether.
Advanced marketing institute’s emotional headline analyser
Let’s say you want a sensationalist headline that goes viral on social media. The emotional headline analyser is your new best friend. Check out the Advanced Marketing Institute’s Emotional Headline Analyser.
I’m not sure how my headline has a spiritual impact, but I’m guessing the productivity angle could blame here. Words with Spiritual impact are best used with people and businesses desiring to appeal to some aspect of spirituality.
It does not mean religion specifically, but any product or service that resonates with “spirituality” oriented markets are appropriate. It’s interesting, but it may not give me loads to work on when it comes to implementation.
Coschedule headline analyser
As I mentioned before, my favourite tool will always be CoSchedule’s Headline Analyser. Type (or paste) your title, and once it has analysed your prompt, CoSchedule will report back with an overall score of 100 and a grade.
As you see, our title example didn’t perform as well as I would have liked. I tried multiple times to find the title that’d work best for me — and grant me the green light.
It took me approximately ten minutes. I returned to my list of ideas from TweakyourBiz and then tried to add emotional and powerful words.
Omnisend email subject line tester
This email subject line tester from Omnisend is a bit left-field, but it’s a great one for email campaigns. I still put it to the test with our headline, but was not expecting to perform as well.
The tool promises to boost your email open rates with this tool that helps you analyse and improve your subject lines before sending your next campaign.
Go and create your headlines
Unsurprisingly, the final title came a long way from my original idea, but it’s something that, in total honesty, happens more often than not when thinking about headlines.
Hopefully, you now have some powerful ideas for using an online headline generator to drive traffic to your content in a few simple steps. Navigating these generators can be a little tricky at first, but once you’ve gotten used to it, you’ll be able to use it to copywriting formulas for your headlines in no time at all.
I wouldn’t solely rely on headline generators. I think there’s a place for help and support, but as you can see, they all have their limitations. Remember, stretching your creative headline muscle can be what sets you apart from anyone else. Good luck!
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