Rebel, “no experience” doesn’t mean no path in. Laurie Macpherson has spent a decade helping people find work, and her core message is simple: you don’t need a polished CV, you need to show up as yourself.
About Laurie Macpherson
Laurie is a Career and LinkedIn mentor who has been supporting people to find work for the last 10 years, helping business owners be R.E.A.L. on LinkedIn without ever sounding corporate.
- LinkedIn: Click here
- Instagram: Click here
- Website: Click here
Show Real Work, Not Just Credentials
You don’t need a marketing job title to prove marketing skill. Documenting genuine projects, even small or unpaid ones, shows more than a formal CV ever could.
- Post one piece of real work you’ve done (a campaign idea, a piece of copy, a mini project) this week
- Explain your thinking, not just the output, that’s what shows real capability
- Stop waiting for permission to call your self-driven work “experience”
How to Be R.E.A.L. Online
Generic, safe LinkedIn posts get scrolled past. Laurie’s approach centers on being real enough that your ideal audience recognises exactly why they should work with you.
- Cut any line from your profile or posts that could apply to literally anyone else in your field
- Write one post this week in your actual voice, not the “delighted to announce” version
- Name specifically who you help and why, not just what you do
Let Cold Outreach Do the Work
A significant chunk of opportunity can come from people who don’t know you yet, if your presence is clear enough to earn their attention.
- Audit your LinkedIn headline and about section for genuine specificity
- Engage authentically with 3 posts a week from people in your target industry
- Treat consistency on the platform as a long game, not an overnight fix