Join Fab and Becca as they chat about the world of short form video content and why it matters for today’s marketing. They get real about the common struggles people face when making videos, how to find your own unique style, and why it’s worth trying different formats. They also talk about making the leap to freelancing and how to make those popular day-in-the-life videos work for you.
You’ll get practical tips for creating videos that grab attention, plus some smart ideas about using content series. The episode wraps up with a friendly reminder to enjoy the journey and roll with the changes in content creation.
ABOUT OUR CO-HOST
Becca Holloway is an award-winning social media consultant with 8+ years of experience in paid social specialising in TikTok, Instagram and LinkedIn strategies. In her spare time, she runs a social media x tube related newsletter called The Social Line.
Instagram: @beccasocialstudio
TikTok: @beccasocial
EPISODE RESOURCES
- TL;DV case study: read here
- AMS YouTube Channel: here
- CapCut for editing: access here
- Fab’s video about steps: here
- AMS talking head example: here
Why Short Form Video Content Matters
Setting up for video production can be a bit of a hassle, but the results are worth it. Whether scrolling through LinkedIn or TikTok, video content catches people’s attention. Many brands, especially in B2B, get nervous about jumping into video. But for marketers wanting to stay relevant in today’s world, short form video isn’t optional anymore.
Start with one platform your audience already engages with. It’s easier to build confidence and track results when you focus your energy in one place.
And yes, getting started with short form video can feel overwhelming. There’s plenty of advice about what kind of content to make – vlogs? voiceovers? talking to camera? The secret is to try different approaches until finding what feels natural.
The best content emerges when creators are comfortable with their approach. Those who love talking to the camera should embrace that style and make it their signature.
Tactics to Improve Short Form Video Engagement
What actually works? Good transitions are essential – they keep the story flowing and viewers watching. Getting to the point quickly is crucial, as audiences don’t appreciate long intros or dragging content.
For talking head videos, mixing in interesting transitions and b-roll footage keeps things engaging without losing the message. Success comes through testing different approaches.
Use the first 3 seconds of your video to pose a question, tease a result, or show a bold visual as it’s the hook that earns the rest of their attention.
The Power of Video Series Content
A video series helps with organisation, but shouldn’t become restrictive. Maintaining flexibility allows for adapting to changing trends and audience preferences. Playlists and collections enable telling a broader story than individual posts.
Here’s a simple blueprint to get you started
- Map out your next three video ideas as a mini-series. This gives your content more structure while keeping your workflow manageable.
- Give your series a clear theme and name. It helps build recognition and makes it easier for your audience to follow along and anticipate what’s next.
- Use pinned comments or captions to guide viewers to the next video in the series. It’s a simple way to boost watch time and keep your audience engaged across multiple posts.
Choose a series concept that’s sustainable. Starting small and executing well beats taking on too much at once.
Final Thoughts on Short Form Video Content
Short form video might seem daunting at first. But once creators find their rhythm and authentic presence on camera, it becomes one of the most effective ways to connect with audiences and unleash marketing creativity.
The dynamic nature of short form video makes it exciting. Marketers should dive in, experiment, and discover the amazing content they can create for their brand.
