We may be on a break after Summer School, but we are kinda not. It’s throwback time with a refresher on all things buyer psychology and its hidden secrets.
Join us as we talk about common mistakes businesses make in customer discovery and discover the secret sauce of buyer psychology for identifying who your ideal customers really are by bringing back some gems from EP 115 with Katelyn Bourgoin.
In fact, knowing what triggers buying decisions—like scarcity, reciprocity, and other biases—can help you attract and keep customers.
“We buy because of these biases that we have. There are things that shift and move us towards making a purchase.”
Katelyn Bourgoin
The Secrets of Buyer Psychology
- Get to Know Your Customers Really Well: It’s not just about demographics. You need to dig deep into what drives your customers, what they need, and how they’ll use your product. The truth is, this kind of understanding helps you market better.
- Why Customer Discovery Matters: Talking to potential customers helps shape your product and marketing. These conversations fine-tune your product’s design and how you position it in the market.
- Use the Jobs to Be Done Framework: This framework helps you figure out why customers are using your product or service. In fact, it’s all about identifying their true needs, which leads to better solutions.
- Iterate and Pivot Based on Feedback: Listening to customer feedback and making changes is crucial. For example, experiment, learn from mistakes, and pivot when needed. This process helps your product meet customer needs and boosts satisfaction.
About Katelyn Bourgoin
Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. Moreover, she understands the challenges business leaders face because she’s been there herself. With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more.
Catch up with Katelyn on episode 115 – Listen here
Extra Resources
Our Summer School – Access here
All-access pass – Click here
