podcast episode

Katelyn Bourgoin on why we buy (and why it matters)

Katelyn Bourgoin introduces us to the concept of milkshake marketing and buyer psychology. Learn why whoever gets closer to the customer wins

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Fab and Katelyn Bourgoin explore the concept of “milkshake marketing” and how customers look into what “job” the product does for them.

As experts, we often need to take ourselves out of our own head and place ourselves in the head of the people we’re trying to inspire and think, where are they in their journey? – Katelyn Bourgoin

If you wonder what happens when you put two buyer psychology geeks in a (virtual) room together, wonder no more. Learn about cognitive bias and why imperfections make us more relatable. Learn the the most common and surprising cognitive bias and the biggest mistake marketers make when communicating with their customers.

Just like Katelyn would say, whoever gets closer to the customer wins.

Be curious… If you take a mindset of curiosity not only in business because you will learn more, but as people, it will lead us to try not to be so quick to jump to conclusions around other people or around topics or concepts. – Katelyn Bourgoin

About Katelyn Bourgoin

Katelyn Bourgoin is a 4X founder turned growth strategist and trainer. She understands the challenges business leaders face because she’s been there herself.

With operational experience spanning the marketing, tech, and hospitality sectors, Katelyn has been named as an influential entrepreneur by Forbes magazine and featured in Inc., HuffPost, Global TV, and more. Katelyn is one of the “top 20 wonder women of SaaS marketing and growth” by SaaStock.

Katelyn’s past clients include high-growth tech startups, SMBs, business support organisations, and Fortune 500 companies like Target and Holiday Inn. She has delivered in-person and online training with prestigious accelerators and incubators worldwide.

Today Katelyn helps frustrated founders, marketers, salespeople to focus on what really matters—their customers. After all, whoever gets closer to the customer wins.

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