Welcome to a masterclass in marketing magic where Fab is guiding you through the essential skills to shine in 2024’s marketing landscape. In this episode, we journey through the core skills every marketer needs, from crafting emails that feel like a friendly chat to AI and SEO – with a few outliers in there too.
Essential Marketing Skills
- Personalisation: Learn how to create email campaigns that feel personal and turn every message into a meaningful conversation.
- Project Management : Find out how to manage your marketing projects strategically so every campaign runs smoothly.
- Creative Skills: Use innovative testing and continuous learning to keep your marketing strategies fresh and effective.
- SEO & User Intent: Understand the basics of SEO and content optimisation to boost your online presence and engagement.
Episode Resources
Marketing experiments companion: grab it here
Heather Murray newsletter: subscribe
Heather Murray LinkedIn: follow here
SEO course: access here
