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podcast episode

Ayo Abbas on when to test in marketing and when to let go

listen to the episode below


Fab sits down with Ayo Abbas to learn about some of the top lessons from the B2B marketing world.

Warning: there is some serious laughing-out-loud in this episode, and we cannot do anything about it. 

First, we’ll talk about practical ways to figure out the best options that’ll work for your business, as there’s so many ways that things can be done.

Secondly, we talk about Ayo’s drive for impact. As we explore why she enjoys working with companies who are passionate about what they do, we discuss the power of challenging the status quo. We look at niching down without alienating, and discuss what’s the deal with acronyms. 

Being committed to what you do is always something that is important to driving my enthusiasm for stuff, it’s really important to find things that you want to do and care about and always have them in the back of your mind.

Ayo abbas

Finally, we also uncover why nothing is really new, not even in marketing, or why if you have something that works, you do not need to jump on new trends and systems. 

About Ayo Abbas

In February 2020, Ayo Abbas founded her own consultancy business Abbas Marketing and offers marketing services for engineers and architects who design the world around us. She enjoys working with companies who are passionate about what they do and aren’t afraid to challenge the status quo. Ayo is a fellow of the RSA and a committee member for Build Up! – a built environment marketing networking group. She also hosts her own bi-weekly podcast Marketing In Times of Recovery.

Good marketing comes from good ideas. What you need is a good idea that is executed really, really well.

ayo abbas

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