Dr Rebecca Swift on the power of visuals and disrupting an industry

She reflects with us on some of the milestones of her career journey. It includes what led her to become one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

For example, Rebecca introduces us to her work for the #ShowUs partnership with Dove.

Having an impact is “who are you choosing to work with? Who are you bringing in to the business? Whose voice are you listening to?” All of that is really important and that I think makes a big difference – Dr Rebecca Swift

We discuss subconscious behaviours and how brands can positively influence consumers to connect and empathise with specific causes and values. Dr Rebecca points out that “visuals are not only a powerful way of demonstrating transparency, but by using the right imagery, brands can positively influence consumers.”

About Dr. Rebecca Swift

Dr Rebecca Swift is the Global Head of Creative Insights at Getty Images & iStock. She joined the photography industry over 20 years ago. Moreover, she was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry. Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs and arranging photoshoots.

She also leads the D&I initiatives at Getty Images & iStock and on the #ShowUs partnership with Dove that aims to bring more female photographers into the industry winning over 30 international creative awards including a Glass Lion and Effies.

She also addresses authentic and diverse representations of people with disabilities. In fact, she is moving the visual language about women and girls and aging forward. Rebecca lectures at conferences and seminars across the globe and has sat on the judging panel for most of Europe’s significant photography and advertising awards.